Elemental Branding

A visual emphasis is placed on ingredients to reflect product composition

Implications - While counting calories and dietary restrictions help encourage health-conscious living, condensed product labeling can make deciphering ingredients quite a challenge. Seeking to offer greater accountability, brands are turning to aesthetics to boldly emphasize the flavor and fundamental makeup. This reflects a shift from traditional typographic assurance towards more blatant, and easily distinguishable forms of product sincerity.
SCORE: 6
This Year and Warm Top 6 Examples: 13,408 Total Clicks Feb 14 - May 16
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Consumer Insight Topics: MarketingLifestyleFoodBranding
Ingredient-Inspired Branding - Viviana's Nutritional Food Products are Reflected in the Packaging
SCORE: 7.7
This Year and V. Hot 4,922 Clicks Pub: Mar 31, 16
Ingredient-Inspired Branding
Viviana's Nutritional Food Products are Reflected in the Packaging
Viviana is a brand of nutritional food products that also happens to boast a beautiful branding design. Focusing on simple imagery and even more simple typography—at least visually simple—... [More]
Asian-Inspired Tea Packaging - Hong Fresh Tea Labs Boasts Simple and Natural Branding
SCORE: 6.8
This Year and Hot 2,668 Clicks Pub: May 20, 16
Asian-Inspired Tea Packaging
Hong Fresh Tea Labs Boasts Simple and Natural Branding
The look of Hong Fresh Tea Labs is meant to step away from typical tea packaging. Often boasting images of steaming cups or a combination of ingredients coupled with vibrant colors, the designer... [More]
Flavor-Focused Candy Branding - The Project 7 Gourmet Gummies Candy Pouches are Less Color-Focused
SCORE: 6.5
This Year and Warm 1,013 Clicks Pub: May 27, 16
Flavor-Focused Candy Branding
The Project 7 Gourmet Gummies Candy Pouches are Less Color-Focused
When it comes to candy, consumers often pick their favorite color vs. flavor, so the Project 7 Gourmet Gummies candy pouches are looking to change this perception. Instead of having younger... [More]
Mathematic Beverage Marketing - Milimetric Wine Packaging Expresses the Concept of Recipe Accuracy
SCORE: 4.4
Mild 2,868 Clicks Pub: Feb 12, 14
Mathematic Beverage Marketing
Milimetric Wine Packaging Expresses the Concept of Recipe Accuracy
While winemaking is certainly an art form, Milimetric Wine packaging underlines the idea that it is also a scientific equation. David CapĆ³ of the Walrus studio set out to represent this beautiful... [More]
Flavor Focused Wine Labels - Uproot Wines Uses Labels to Inform Shoppers of Wine Flavor Profiles
SCORE: 3.9
Mild 1,461 Clicks Pub: May 12, 14
Flavor Focused Wine Labels
Uproot Wines Uses Labels to Inform Shoppers of Wine Flavor Profiles
If you’re curious about wine flavor profiles, this winery is taking an interesting and demonstrative approach to their labels. Uproot Wines has minimalistic packaging featuring a color blocked &... [More]
Alphabetic Candy Packaging - The Albina Snacks Wrappers Show the Natural Ingredients Using Letters
SCORE: 3
This Year and Untested 476 Clicks Pub: May 28, 16
Alphabetic Candy Packaging
The Albina Snacks Wrappers Show the Natural Ingredients Using Letters
Albina Snacks is a Swedish brand that is offering natural organic candies in snack wrappers that leverage alphabetical branding to relay to the consumer visually the wholesome ingredients. The... [More]