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The Sangwine Packaging Design Celebrates the Sunshine State

By: Susan Keefe - Published: • References: lydianichols & thedieline
Wine manufacturer Sangwine enlisted the help of illustrator Lydia Nichols to create labels for the company's line of fine vinos. Looking to highlight the lifestyle synonomous with the vineyard's California home, the fun-loving label celebrates the beautiful landscape of the sunshine state. Echoing the aesthetics of the late 50s/early 60s, this delightfully retro branding exudes the carefree feeling of a lengthy summer vacation.

Rendered in a style similar to Saul Bass, these minimalist illustrations are made all the more charming through the use of color blocking. Covered in retro hues of turquoise, brown and mustard yellow, these beautiful Sangwine labels are sure to seduce lovers of all things vintage. The company logo itself is simple and clean, so as not to detract from the colorful cast of characters depicted on the rest of the bottle.

Fun, playful and daringly retro, the Sangwine packaging is like a carefree summer vacation. Stats for Retro California Vino Branding Trending: Older & Average
Traction: 9,701 clicks in 120 w
Interest: 4 minutes
Concept: Sangwine
Related: 64 examples / 49 photos
Segment: Neutral, 18-55
Comparison Set: 23 similar articles, including: personified cork branding, efficient eco-friendly branding, and bare bones meal branding.