The Unified Grocers 'Springfield' Brand is Vibrant and Fresh

By: Michael Hemsworth - Mar 25, 2016
References: unifiedgrocers &
Working with Murray Brand Communications to create a new packaging design, Unified Grocers has updated the 'Springfield' store brand products in a vibrant way. Looking to garner more attention from the value-seeking consumer, Unified Grocers worked closely with the agency to develop a comprehensive new design for the in-store products.

Using crisp imagery, upfront nutritional information and a consistent design, the new packaging is the result of extensive consumer research and ample designs from Murray Brand Communications.

Explaining the shift to the new Unified Grocers 'Springfield' store brand packaging, Executive Director of Market, JoAnn Murdock, said: "We have a terrific partnership with Murray Brand. We've been impressed by their extensive research-based approach and outstanding creativity and design execution throughout the entire Springfield brand refresh process. They truly understand marketing and successfully used shopper insights to achieve these award-winning results."