Let your imagination run wild thinking about what life would look like under the deep dark hidden part of sea; or, let this illustrated branding for this vino label do it for you.

Designed by Co Partnership and illustrated by New York-based and self-proclaimed 'Alphastructaesthetitologist’ Jon Contino, this winning illustrated branding was able to launch The Hidden Sea brand of wine all the way to the top.

Engaging our wildest fantasies of life underwater with the simplest and thinnest of lines, the Moby Dick-inspired illustration gave the brand that extra oomph. Using linear techniques to create texture and using screen printing on the bottle directly, this Australian wine label not only looks too pretty to throw out once done, its eclectic design is bound to make it a favorite with underwater enthusiasts.