Site Streamlining

Rebelling against overloaded browsing, simplistic sites take precedence

Implications - A heavy reliance on visual aesthetics because of image-only social media has rendered overly manufactured websites as commonplace. As consumers grow weary of flashy designs, a simple design ethos is rising to draw in users by boasting time savings, streamlined qualities and –- above all –- ease of use.
SCORE: 5.3
Mild Top 6 Examples: 11,942 Total Clicks Dec 13 - Aug 15
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DEMOGRAPHICS
Consumer Insight Topics: MarketingLifestyleFoodInteractive
Tree Planting Search Sites - Ecosia is an Expanding, Socially Conscious, Green Search Engine
SCORE: 6.1
Warm 2,048 Clicks Pub: Dec 19, 13
Tree Planting Search Sites
Ecosia is an Expanding, Socially Conscious, Green Search Engine
Would you be willing to forego Google in favor of a green search engine? Ecosia, a search engine committed to donating 80% of its income to a Brazilian tree planting program, is betting that you will.... [More]
Sassy Twitter Bio Generators - This Twitter Bio Generator Makes Snarky Twitter Explanations
SCORE: 5.2
Mild 8,405 Clicks Pub: Feb 10, 14
Sassy Twitter Bio Generators
This Twitter Bio Generator Makes Snarky Twitter Explanations
Twitter bios can be many Internet users’ first introduction to an online persona so a good Twitter bio generator can be key. Though many people have come up with hilarious and sometimes even awe-... [More]
Initial Status Tools - First Tweet from Twitter Celebrates its Eighth Anniversary
SCORE: 4.9
Mild 653 Clicks Pub: Mar 21, 14
Initial Status Tools
First Tweet from Twitter Celebrates its Eighth Anniversary
First Tweet from Twitter allows users to see what they broadcast to the world on the very first day that they got an account. The tool was created to celebrate the social media company’s... [More]
Simplistic Nutrition Calculators - This Tool Identifies the Nutritional Content of Different Dishes
SCORE: 5
Mild 148 Clicks Pub: Aug 21, 15
Simplistic Nutrition Calculators
This Tool Identifies the Nutritional Content of Different Dishes
‘Spe.lt’ is an online tool that helps users identify the nutritional content of whatever food they are interested in. Whether you’re trying to watch what you eat or you’re... [More]
Sports Countdown Sites - Carlsberg Counts Down with Fans Who Are Wondering: Is It BPL Yet?
SCORE: 3.5
Untested 482 Clicks Pub: May 15, 14
Sports Countdown Sites
Carlsberg Counts Down with Fans Who Are Wondering: Is It BPL Yet?
‘Is it BPL Yet?’ is a single-serving site from Carlsberg that was designed to empathize with fans now that the Premier League season in the UK is over. With no more matches to keep fans... [More]
Invariable Breakfast Time Sites - Jack in the Box Proves You Can Always Have Breakfast for Dinner
SCORE: 3
Untested 206 Clicks Pub: May 11, 14
Invariable Breakfast Time Sites
Jack in the Box Proves You Can Always Have Breakfast for Dinner
As a reminder that you can have breakfast for dinner, as well as any other time of the day at Jack in the Box restaurants, a single-serving site was set up to affirmatively answer: “Can I... [More]