The New Sour Brite Weird Beards Candies Resemble NBA Player James Harden

By: Katherine Pendrill - May 12, 2016
References: weirdlyawesome & brandeating
7-Eleven recently teamed up with the Ferrara Candy Company and its Trolli brand to create the new Sour Brite Weird Beards candies. With many consumers replacing candy with healthier snack foods, companies are looking at new ways of marketing sugary sweet treats. These gummies tap into popular culture by cleverly replicating NBA player James Harden's head and signature beard.

The new Trolli Sour Brite Weird Beards candies are flavored gummies available exclusively at 7-Eleven stores. Each package includes bearded gummies in three different flavor combinations: Cherry & Lemon, Orange & Lime and Strawberry & Grape. While the idea of a gummy candy with a beard may sound unusual, Allison Wyrwicz of the Ferrara Candy Company explains that "Weird Beards will help us reach our current fans in a fun way, and grab the attention of the Generation Z and Millennial Trolli fans who shop at 7-Eleven."