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It's one thing to use words or even illustrations to tie a product's identity to its label, but quite another to do what Gravity Wine packaging has done. Graphic design student Patrick Hill has evidently experimented with the name of the brand in a way that brings amusement and individuality into each vessel.

One is accustomed to seeing a bottle of wine placed steadily on its circular base with the opening end upwards. Defying this idea, the creative turned each carafe upside-down for at least part of its packaging process, as the lines of dripping white paint reveal.

After a bit of materials testing, Gravity Wine packaging's unique look was finally made possible through the dipping of dark non-tapered bottles into several inches of ceiling paint, and quickly reoriented to allow the pigment to run.