Hong Fresh Tea Labs Boasts Simple and Natural Branding

By: Meghan Young - May 20, 2016
References: behance.net & packagingoftheworld
The look of Hong Fresh Tea Labs is meant to step away from typical tea packaging. Often boasting images of steaming cups or a combination of ingredients coupled with vibrant colors, the designer behind the packaging wanted to do something simpler and more natural. Although this packaging does feature a sprig of leaves, the look is far from noisy.

Designed by hongworkshop, which is Hong Fresh Tea Labs embraces its Asian roots with a rather exotic aesthetic. From the typography to the imagery and the binding, the branding is on point. Although the collection of teas are quite wide ranging, the packaging stays consistent. This consistency is great for consumers looking for teas that manage to embrace a strong identity as well as a stylish look that can be displayed on countertops.