Viviana's Nutritional Food Products are Reflected in the Packaging

By: Meghan Young - Mar 31, 2016
References: anagrama & trendland
Viviana is a brand of nutritional food products that also happens to boast a beautiful branding design. Focusing on simple imagery and even more simple typography -- at least visually simple -- the packaging easily classifies what each bottle contains. How so? Through pictures of the ingredients neatly piled. Since Viviana appears to consist of spices specifically, these images add an element of vibrancy to the designs.

The packaging was designed by Mexican graphic studio Anagrama. Viviana is a name that comes from the Spanish words vivir and vida, meaning living and life. This beautiful sentiment is carried throughout the branding from beginning to end. Trendland writes, "One of the main values that the brand represents, is the main reason they decided to maintain the consistently simple and concrete graphic language in the logotype and packaging."