Blunt Branding

The topic of transparency comes to a head as brands utilize harsh approaches

Implications - Marketing has traditionally consisted of illustrating a scene and offering a solution, but as consumers grow weary of being sold, brands are turning to blunt means of selling. Instead of skirting around uses, marketing is directly telling consumers what to do, which speaks to the degrading nature of traditional advertising in an Internet-heavy market.
SCORE: 5.4
Hot Top 5 Examples: 52,625 Total Clicks May 13 - May 14
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DEMOGRAPHICS
Consumer Insight Topics: MarketingLifestyleFoodBranding
Bluntly Branded Boxes - Hnina Packaging Boldly States What the Consumer Wants to See
SCORE: 5.8
V. Hot 30,515 Clicks Pub: Jan 5, 14
Bluntly Branded Boxes
Hnina Packaging Boldly States What the Consumer Wants to See
Talk about guilt-free merchandizing: Hnina packaging plainly describes its contents in a way that makes dessert desirable for an unexpected reason. The cartons read “Healthy Dark Chocolate&#... [More]
Water Packaged Watches - The Festina Profundo Diving Watches are Sold in Bags of Water
SCORE: 6.6
V. Hot 15,777 Clicks Pub: May 27, 13
Water Packaged Watches
The Festina Profundo Diving Watches are Sold in Bags of Water
These diving watches by Festina Profundo are packaged and sold in clear bags filled with distilled water. They are well-made products that are manufactured to last many years of deep sea diving.... [More]
Consumption-Encouraging Packaging - TASTEit Uses Blunt Branding for Promotion
SCORE: 4.5
Warm 1,762 Clicks Pub: May 22, 14
Consumption-Encouraging Packaging
TASTEit Uses Blunt Branding for Promotion
For some graphic designers and branding experts, subtlety is the way to go, but other brands like TASTEit prefer to use a much more blunt approach. What could be more direct than using a name that... [More]
Blunt Bacon Branding - Rachel Brown Updates the Danepak Packaging Design
SCORE: 4.8
Warm 2,386 Clicks Pub: Apr 18, 14
Blunt Bacon Branding
Rachel Brown Updates the Danepak Packaging Design
Rachel Brown went with a blunt packaging design for the bacon brand Danepak. Most bacon branding doesn’t remind viewers that the food in front of them did indeed come from a live animal, but... [More]
Bluntly Branded Coffee - F*cking Strong Coffee Boasts Exactly What it is
SCORE: 4.6
Warm 2,185 Clicks Pub: May 8, 14
Bluntly Branded Coffee
F*cking Strong Coffee Boasts Exactly What it is
Whether you are polite or not and just want a cup of strong coffee, this coffee is for you. Boldly titled ‘F*cking Strong Coffee,’ this coffee brand serves up zero gimmicks and no false... [More]