Social Exclusivity

Seeking confidentiality, consumers turn to private methods of online engagement

Implications - With online engagement offering a conveniently instantaneous mode of communication, public scrutiny and mass involvement can make personal interaction problematic. Seeking methods of socialization in a more exclusive manner, tech-savvy consumers are turning to ultra-private mobile features that help limit users and disguise messages in the blink of an eye. This reflects a shift towards more intimate, yet equally social methods of peer-to-peer engagement.
SCORE: 4.1
Mild Top 6 Examples: 8,922 Total Clicks Jan 14 - May 14
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DEMOGRAPHICS
Consumer Insight Topics: TechMobile
Secret Social Chat Apps - This Exclusive Social Network App Only Works In Applebee's Restaurants
SCORE: 6.2
Warm 1,734 Clicks Pub: May 14, 14
Secret Social Chat Apps
This Exclusive Social Network App Only Works In Applebee's Restaurants
If you are a really big Applebee’s fan, you might want to check out their new exclusive social network the next time you’re eating at one of their restaurants. WhatsApplebee’s is a... [More]
Anonymity-Protecting Smartphones - Protect Your Privacy with the New Blackphone
SCORE: 5.1
Warm 1,911 Clicks Pub: Jan 23, 14
Anonymity-Protecting Smartphones
Protect Your Privacy with the New Blackphone
The Blackphone is a new and innovative smartphone creation that claims to be the “world’s first smartphone to put privacy and control ahead of everything else.” With the recent news that the... [More]
Vanishing Message Apps - The Confide App Shows off Its Snapchat-Like Messaging at CES 2014
SCORE: 4
Mild 1,314 Clicks Pub: Jan 9, 14
Vanishing Message Apps
The Confide App Shows off Its Snapchat-Like Messaging at CES 2014
Just like our loved Snapchat application, we can now send texts with privacy with the Confide app. The ‘Confide’ app is aimed at businesses or professionals who may send sensitive... [More]
Anonymous Social Apps - The Cloaq App Doesn't Require an Email or a Phone Number
SCORE: 3.1
Mild 1,267 Clicks Pub: May 3, 14
Anonymous Social Apps
The Cloaq App Doesn't Require an Email or a Phone Number
The Cloaq app is an anonymous social app that wants to differentiate itself and be even more secretive. It is doing so by not requiring any personal information from you like your email or phone... [More]
Incognito Flirting Apps - The Truth App Lets You Flirt Anonymously
SCORE: 3.3
Untested 1,765 Clicks Pub: Apr 13, 14
Incognito Flirting Apps
The Truth App Lets You Flirt Anonymously
The founders of Truth created this anonymous messaging app so people would be able to send private messages to people on their contact lists. It is basically incognito one-on-one messaging between... [More]
Ultra-Secure Smartphones - The Snowden Phone Can Encrypt Calls and Texts
SCORE: 2.2
Untested 931 Clicks Pub: Mar 10, 14
Ultra-Secure Smartphones
The Snowden Phone Can Encrypt Calls and Texts
The Snowden phone is an ultra-secure smartphone that supposedly has digital privacy anyone would be happy to have. If you prefer people to ask before looking through your phone or if you would... [More]