As consumer demand for purity rises, brands adopt a see-through aesthetic
Implications - Consumer demand for products that are free of additives is running higher than ever, which has forced a number of brands to adopt transparent packaging to literally convey purity and ethical worth to buyers. As the competition stiffens, the wave of transparency also denounces standard products as having something to hide.
Trend Themes
1. Transparent Branding - Brands adopting transparent packaging to convey purity and ethical worth to buyers.
2. Calorie-controlled Packaging - Packaging that contains a predetermined number of calories for consumers following special diets.
3. Natural & Earthy Packaging - Branding identity that showcases the organic and nature-loving philosophy of the company.
Industry Implications
1. Food and Beverage - Industry where packaging and branding modifications to showcase purity, freshness, health and ethical practices can appeal to consumers.
2. Sustainability - Industry where packaging incorporating eco-friendly designs, reduced waste and reusable materials can positively influence consumer preference.
3. Fitness & Health - Industry where branding and packaging catering to specific diets, counting calories or emphasizing natural and unprocessed ingredients can appeal to consumers.
