Entrepreneurial Play

Enhancing socialization skills, parents turn to mature methods of play

Implications - As the "American Dream" seems more attainable with crowdfunding and micro-lending, millennial parents are leaning towards toys that put their kids in charge of their own (fictional) businesses. Offering methods of personal development through social, grown-up activities, parents are turning to adult endeavors that allow youths to playfully imitate activities that promote socialization and accountability. This reflects a shift in youthful engagement toward more cultivated, yet equally entertaining methods of interaction.
SCORE: 4.4
Mild Top 6 Examples: 7,124 Total Clicks Apr 13 - Nov 15
Popularity
Activity
Freshness
DEMOGRAPHICS
Mini Cupcake Shop Toys - The Sprinkles Cupcakes Mini Playset is a Tiny Replica of the Sweet Shop
SCORE: 5.1
Warm 3,381 Clicks Pub: Nov 27, 13
Mini Cupcake Shop Toys
The Sprinkles Cupcakes Mini Playset is a Tiny Replica of the Sweet Shop
This mini playset from JAKKS Pacific is part of the first miWorld toys designed to help young girls recreate a tiny version of their favorite stores. The miniature Sprinkles Cupcakes shop is... [More]
Kid-Made Cosmetics - The First-Graders at Elm Street Elementary School Make and Sell Sugar Scrubs
SCORE: 4.7
Mild 298 Clicks Pub: Aug 21, 15
Kid-Made Cosmetics
The First-Graders at Elm Street Elementary School Make and Sell Sugar Scrubs
Lemon, peppermint and lavender are a few of the types of scented sugar scrubs prepared by Sugar Kids Beauty. Rather than coming from a studio or a factory, these cosmetic products are made by... [More]
Education-Encouraging Apps - This App Encourages Students to Explore Careers in Technology
SCORE: 3.3
Mild 152 Clicks Pub: Aug 25, 15
Education-Encouraging Apps
This App Encourages Students to Explore Careers in Technology
‘ChoreoGraph’ is a new app that encourages students to explore careers in technology and related fields. In recent years, educators in the US have struggled to get more kids interested... [More]
Empowering Engineering Toy Ads - This Ad for Goldiblox' Toys for Girls Shows Your Brain on Princess
SCORE: 3.5
Untested 663 Clicks Pub: Apr 10, 14
Empowering Engineering Toy Ads
This Ad for Goldiblox' Toys for Girls Shows Your Brain on Princess
Goldiblox’ toys for girls are a huge proponent for inspiring young girls to think like engineers and their rejection of traditional toys targeted towards girls is pretty evident in the ‘... [More]
Prefab Lemonade Stands - The SKYLTA Children's Market Stand Encourages Social Skill Development
SCORE: 2
Untested 2,501 Clicks Pub: Apr 10, 13
Prefab Lemonade Stands
The SKYLTA Children's Market Stand Encourages Social Skill Development
Many children from around the world create their first business by taking to their front yard and selling lemonade, and the SKYLTA Children’s Market Stand can help them along the way. The... [More]
DIY Toy Airplanes - This DIY Airplane Teaches Kids About Solar-Powered Flight
SCORE: 4.2
Untested 129 Clicks Pub: Nov 17, 15
DIY Toy Airplanes
This DIY Airplane Teaches Kids About Solar-Powered Flight
The Volta Flyer is an innovative solar-powered DIY toy airplane that is designed specifically to teach kids about the wonders of solar-powered flight. This airplane can be assembled in 20 minutes... [More]