Upgraded Play

Classic toy designs are brought into the tech-obsessed age with digital enhancements

Implications - Although the incorporation of technology in playthings is becoming commonplace, a rising number of innovations that give classic designs a modern overhaul are creating parental nostalgia. Wanting to provide children with the same experiences they had, but in a more 21st-century way, the designs also satisfy a child's need for constant electronic stimulation.
SCORE: 4.8
Warm Top 6 Examples: 19,013 Total Clicks Oct 13 - May 14
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Consumer Insight Topics: TechToysGadgetsYouthLife-Stages
App-Controlled Paper Airplanes - The PowerUp 3.0 by Shai Gaitan Digitizes a Traditional Toy
SCORE: 7.2
Viral 9,109 Clicks Pub: Nov 27, 13
App-Controlled Paper Airplanes
The PowerUp 3.0 by Shai Gaitan Digitizes a Traditional Toy
PowerUp 3.0 is a device that attaches to traditional paper airplanes to ensure they never crash. This little gadget would have come in mighty handy in the animated short ‘Paperman.’ At... [More]
Sensational Sound Effect Bracelets - The Moff Bracelet Makes Anything a Toy
SCORE: 5.7
Hot 4,143 Clicks Pub: Mar 15, 14
Sensational Sound Effect Bracelets
The Moff Bracelet Makes Anything a Toy
The Moff bracelet, named after the company who created it, is turning everyday boring objects into awesome fun toys. The bracelet gives objects sound effects. Turn a spoon into a laser or a tennis... [More]
Analog Counting Covers - The Abacus iPhone Case Encourages Tactile and Virtual Interaction
SCORE: 3.7
Warm 2,217 Clicks Pub: Oct 31, 13
Analog Counting Covers
The Abacus iPhone Case Encourages Tactile and Virtual Interaction
The Abacus iPhone Case embodies a playful balance of analog versus digital technology when you fit it to your iPhone 4 or 4s. Simple mathematics can be done without counting your fingers or poking... [More]
Kinetic Desktop Toys - The Kinetic Light Newton’s Cradle is a Luminescent Version of the Class
SCORE: 4.9
Mild 1,889 Clicks Pub: Dec 20, 13
Kinetic Desktop Toys
The Kinetic Light Newton’s Cradle is a Luminescent Version of the Class
The Kinetic Light Newton’s Cradle by ThinkGeek is an illuminated recreation of the classic desktop toys displayed in office environments. Its powered by colored LED lights that flicker constantly... [More]
Informative App-Connected Teddy Bears - Kids Can Get Answers to Their Questions From the Wikibear
SCORE: 3.1
Mild 1,341 Clicks Pub: Feb 19, 14
Informative App-Connected Teddy Bears
Kids Can Get Answers to Their Questions From the Wikibear
With kids connected more than ever to their smartphones, the Wikibear is a stuffed toy that will have kids wanting cuddly toys again. Although this 11-inch toy looks like just your average teddy a... [More]
Video Exploration Toys - The Moment Magnifier Video Toy Captures the World Through a Kid's Eyes
SCORE: 3.6
Untested 314 Clicks Pub: May 7, 14
Video Exploration Toys
The Moment Magnifier Video Toy Captures the World Through a Kid's Eyes
Hanna Yoon’s Moment Magnifier is an interesting video toy concept that brings about a new way for children to capture the world around them. As Hanna describes, “The toy would enable the... [More]