Denouncing Phony

Users and brands ditch lighthearted approaches for real-life conversations

Implications - A growing movement is observed of people using online outlets as a means of connecting with others on important issues, whether negative or positive. Reintroducing the social aspect back into social media, users are no longer satisfied with light and airy interaction, but rather crave a realistic approach by peers and brands to have their thoughts and feelings discussed. Brands that can relate consumers on a genuine, unanimous level will ultimately connect on a deeper emotional level with consumers.
SCORE: 5.4
Mild Top 4 Examples: 5,628 Total Clicks Nov 13 - May 14
Popularity
Activity
Freshness
DEMOGRAPHICS
Consumer Insight Topics: LifestyleLifeSocial Media
Politically Fueled Selfies - Tragic Selfie Leads to Lebanon's #Notamartyr Selfie Protest
SCORE: 5.6
Warm 2,792 Clicks Pub: Jan 10, 14
Politically Fueled Selfies
Tragic Selfie Leads to Lebanon's #Notamartyr Selfie Protest
It took the death of a young Lebanese teenager to rally the #notamartyr selfie protest in Lebanon. Killed by a car bomb attack in Beirut—planned for an opposition politician—Mohammad... [More]
Feeling-Fueled Breakup Films - This Man Relives His Relationship in a Virtual World
SCORE: 5.2
Mild 977 Clicks Pub: Feb 26, 14
Feeling-Fueled Breakup Films
This Man Relives His Relationship in a Virtual World
This breakup film literally kidnapped my feelings and is holding them for a very expensive ransom. Los Angeles-based film-maker Laurence Jacobs captures modern emotion in his short film ‘Life in... [More]
Sorrowful Social Media Art - This Sad Tweet Art from Rachel Knoll Calls Out into the Void
SCORE: 5.2
Mild 929 Clicks Pub: Dec 4, 13
Sorrowful Social Media Art
This Sad Tweet Art from Rachel Knoll Calls Out into the Void
This sad tweet art plays off the old saying “if a tree falls in the woods and nobody hears it, did it really make a sound?” In ‘Listen and Repeat’ by Rachel Knoll, the tree is replaced with... [More]
Social Memorial Apps - The 'Sanctri' Facebook App Helps to Deal with Social Media Death in Private
SCORE: 5.1
Mild 930 Clicks Pub: Nov 26, 13
Social Memorial Apps
The 'Sanctri' Facebook App Helps to Deal with Social Media Death in Private
On social media, death is a touchy subject especially because everything is so public. ‘Sanctri’ is a new Facebook app that is designed to help people create private virtual spaces to... [More]