Unexpected Infusion

Beer is given a flavor overhaul to discourage complacency and boost appeal

Implications - The notion of acquired tastes with regard to things like beer have pigeonholed market growth in years past, but the infusion of unexpected flavors is helping to move into new territory. Competing against the liquor market, the utilization of new flavor variations is drawing in coveted demographics like young women and ensuring current consumers don't become complacent.
SCORE: 2.7
Untested Top 6 Examples: 4,827 Total Clicks Jan 14 - Sep 14
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Consumer Insight Topics: LifestyleDrinkingUnique
Mystical Creature Beer Branding - Dragon Fiery Ginger is a Beer with a Bite
SCORE: 3.5
Mild 708 Clicks Pub: May 1, 14
Mystical Creature Beer Branding
Dragon Fiery Ginger is a Beer with a Bite
Dragon Fiery Ginger is a type of ginger beer that needed a new branding method to break into the alcoholic market. Traditionally ginger beer is a non-alcoholic drink, mixed with cocktails for an... [More]
Mint Chocolate Beers - Flying Dog's Limited Edition Brew is a Mint Chocolate Beer
SCORE: 3.2
Mild 1,508 Clicks Pub: Apr 20, 14
Mint Chocolate Beers
Flying Dog's Limited Edition Brew is a Mint Chocolate Beer
Craft beer has been on the rise recently and people are on the lookout for uniquely flavored beers such as this chocolate mint beer from Flying Dog Brewery. The brewery, which is based in Maryland,... [More]
Syrup Donut-Flavored Beers - This Sweet Beer Trades in the Bitter for Something More Scrumptious
SCORE: 4.1
Untested 1,012 Clicks Pub: Feb 5, 14
Syrup Donut-Flavored Beers
This Sweet Beer Trades in the Bitter for Something More Scrumptious
Generally ‘sweet beer’ is not two words that go together. Beer, generally speaking, has a bitter taste and the only factor that really changes on it is the smoothness of the taste. This beer is... [More]
Breakfast-Inspired Beers - The Maple Bacon Coffee Porter is Not the Way to Start Mornings
SCORE: 1.6
Untested 1,318 Clicks Pub: Jan 29, 14
Breakfast-Inspired Beers
The Maple Bacon Coffee Porter is Not the Way to Start Mornings
Although the Maple Bacon Coffee Porter was clearly inspired by a delicious diner breakfast, it is not the best way to start one’s morning. But since breakfast can be served at any time of day,... [More]
Lamb-Flavored Beer - This Sunday Toast Beer is Infused with Dissolved Slow-Roasted Lamb Meat
SCORE: 1.8
Untested 212 Clicks Pub: Apr 7, 14
Lamb-Flavored Beer
This Sunday Toast Beer is Infused with Dissolved Slow-Roasted Lamb Meat
Conwy Brewery has created a lamb-flavored ‘Sunday Toast’ beer to mark St David’s Day.  The brewery infused lamb during the brewing process to create this blend, which... [More]
Piquant Asian Beers - Dogfish Head's Unique Beers are Flavored With Spicy Wasabi
SCORE: 0.9
Untested 69 Clicks Pub: Sep 15, 14
Piquant Asian Beers
Dogfish Head's Unique Beers are Flavored With Spicy Wasabi
Thanks to Dogfish Head you can now try a series of unique beers infused with the spicy taste of wasabi. Known as Rosabi these beers are packed with the same horseradish-like flavor found in the... [More]