Eccentric Complementary

Consumers turn to obscure food and alcohol pairings

Implications - As foodie culture expands, methods of indulgence are receiving both sweet and savory enhancements to satiate a desire for diversifying palates. Seeking to enhance alcoholic consumption, consumers are turning to obscure food pairings to elevate both flavor and aesthetic appeal. Combining the sophisticated nature of alcohol with savory, down-to-earth eats reflects a move away from prestigious methods of indulgence towards more individually satisfying, and palatable combinations of everyday consumption.
SCORE: 3.2
Mild Top 5 Examples: 9,318 Total Clicks Apr 13 - May 14
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Consumer Insight Topics: Pop CultureLifestyleDrinking
Unlikely Alcohol Pairings - The Guide to Fast Food & Wine Pairings Classes Up Casual Meals
SCORE: 3.9
Mild 3,686 Clicks Pub: Apr 17, 13
Unlikely Alcohol Pairings
The Guide to Fast Food & Wine Pairings Classes Up Casual Meals
The Quintessential Guide to Fast Food & Wine Pairings may seem odd, but for those who have always wanted to class up a casual meal, it will be just what they have been waiting for. As its title... [More]
Gourmet Date Night Snacks - Woodbridge by Robert Mondavi and Miss Vickie's Make the Perfect Couple
SCORE: 3.9
Mild 3,423 Clicks Pub: Mar 20, 14
Gourmet Date Night Snacks
Woodbridge by Robert Mondavi and Miss Vickie's Make the Perfect Couple
Unwind Together is the pairing of Woodbridge by Robert Mondavi and Miss Vickie’s potato chips—and it’s putting a romantic twist on date nights. Whether you’re cuddling with... [More]
Innocent Alcohol Pairings - The Girl Scout Cookies Beer Pairings Seems Controversial & Contradicting
SCORE: 3.7
Mild 962 Clicks Pub: Feb 10, 14
Innocent Alcohol Pairings
The Girl Scout Cookies Beer Pairings Seems Controversial & Contradicting
Since Girl Guide Cookies are enjoyed by people of all ages, it is not surprising that someone would come up with a few Girl Scout Cookies Beer Pairings. Just because they came from a camp of young... [More]
Alcoholic Cookie Beverages - Michael Voltaggio Created an Oreo Drink Called 'Oreo Shandy'
SCORE: 2.3
Untested 564 Clicks Pub: Apr 13, 14
Alcoholic Cookie Beverages
Michael Voltaggio Created an Oreo Drink Called 'Oreo Shandy'
Michael Voltaggio took part in the #OreoSnackHack campaign and showcased that it’s in your best interest to accompany your Oreo snack with an Oreo drink—one that doesn’t include... [More]
Spicy Fantasy-Themed Cocktails - This Game of Thrones Fruity Cocktail Celebrates the Fantasy Show
SCORE: 2
Untested 683 Clicks Pub: Apr 19, 14
Spicy Fantasy-Themed Cocktails
This Game of Thrones Fruity Cocktail Celebrates the Fantasy Show
If you love to watch Game of Thrones every Sunday night on HBO, this fruity cocktail inspired by the infamous series is sure to get you in the spirit for the drama and blood of the next episode.... [More]