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Accelerating Normality

Subcultures become passe as the outlandish turn to ordinary for expression

Implications - Subcultures are being embraced by the mainstream as a standard expression of style, but this antithetical acceptance is creating a void for the outlandish. As a new form of rebellion, the acceleration of normality into something exaggerated and over the top is seeing the ordinary being claimed as outrageous and subsequently critiquing the evolution of modern style.
Trend Themes
1. Acceleration of Normality - As subcultures become more mainstream, the acceleration of normality into something exaggerated and over the top is creating a void for the outlandish and subsequently critiquing the evolution of modern style.
2. Youthful and Edgy Streetwear - A focus on unisex garments with edgy and nostalgic designs is becoming popular among young adults and teens through brands like Mishka NYC and Sasu Kauppi offering a preppy yet punk style aesthetic.
3. Sumptuous Sporty Fashion and Accessories - The merging of sporty and feminine looks creates a blend of clean-cut silhouettes, monochromatic color schemes, and bold, custom-made silver pieces for elegant outfits by brands like CRES. E DIM and Gypsum MILK.
Industry Implications
1. Fashion Industry - This industry can take advantage of the accelerating normality trend and introduce a whole new design perspective to appeal to the young adult market by emphasizing new forms of rebellion and outlandish fashion standouts.
2. Streetwear Industry - As streetwear industry moves further into the mainstream, edgy and youthful designs with a retrospective look based on a preppy yet punk style aesthetic become more popular among the younger generations with brands like Sasu Kauppi and Mishka NYC leading the way.
3. Accessory Industry - The accessory industry can look into new ways of combining sporty and elegant trends with custom-made silver pieces and monochromatic color schemes to cater to a more mature market segment by featuring brands like Haati Chai and Gypsum MILK.
5.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 50 Examples:
983,702 Total Clicks
Date Range:
Jul 13 — May 14
Trending:
Hot
Consumer Insight Topics:

Featured Examples

Preppy Punk Fashion
Preppy Punk Fashion
This Men's Fashion Editorial for ADON Magazine was Shot by Joey Leo
Fresh-faced male model Fabio Mancini stars in this stylish preppy punk editorial for ADON Magazine. These looks could be described as formal, but they each contain rebellious elements that make them... MORE
Roller Derby-Inspired Editorials
Roller Derby-Inspired Editorials
The ELLE Ukraine 'Rolling Girls' Photoshoot is Fun and Colorful
The ELLE Ukraine ‘Rolling Girls’ editorial mixes business with pleasure in the most unexpected way. Office-ready outfits have been paired with some surprising accessories: roller skates... MORE
Witchy Collegiate Catalogs
Witchy Collegiate Catalogs
The Mishka NYC Holiday 2013 Lookbook is Too Cool for School
Lensed by photographer Tara Chacon, the Mishka NYC Holiday 2013 lookbook features models Kai Brown and Alexis Evans. The dynamic duo are captured on campus while sporting the Brooklyn-based... MORE
Sporty Collegiate Fashion
Sporty Collegiate Fashion
The CRES. E DIM SS14 Collection is Full of Shapeless Silhouettes
The CRES. E DIM SS14 collection is made for the chic individual who is looking to add a sporty touch to her wardrobe without being too casual about it. Although the athletic undertone is quite strong,... MORE
Sumptuously Sporty Lookbooks
Sumptuously Sporty Lookbooks
Courtney Money Stars in the Gypsum MILK Lookbook
Photographer Diane Jong was commissioned to shoot Gypsum’s MILK lookbook. The latest summer collection for the online boutique features sophisticated looks that manage to be both sporty and... MORE
Kindergarden Couture Catalogs
Kindergarden Couture Catalogs
The Sasu Kauppi Spring/Summer 2014 Collection is Childlike
Entitled “Back to the Foodture”, the snack Sasu Kauppi Spring/Summer 2014 collection makes one nostalgic for the days of their childhood. Based in Helsinki, Finland, the Central Saint... MORE

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