A desire for convenience prompts more multifunctional camping equipment
Implications - While camping offers a suitable way to detach from the hustle and bustle of city life, living without certain conveniences can make outdoor living quite burdensome. Seeking ways to disconnect without sacrificing all modern conveniences, consumers are turning to dual-functioning camping products to offer comfort in a low-tech, yet equally effective manner.
Trend Themes
1. Dual-functioning Camping Products - As consumers seek ways to disconnect without sacrificing modern conveniences, campers are turning to products that offer comfort in a low-tech, yet equally effective, manner.
2. All-inclusive Outdoor Products - Products that incorporate multiple functions, such as backpack cooler chairs or comprehensive picnic kit backpacks, are becoming increasingly popular among outdoor enthusiasts looking for convenience.
3. Advanced Water Purification Systems - Water purification and filtration systems that are capable of eliminating every biological threat found in even the dirtiest of water, like MSR Guardian water purifier, are gaining traction with adventurous consumers.
Industry Implications
1. Outdoor and Adventure Products - Outdoor product companies should consider incorporating multiple functions into their products to make them more convenient for consumers seeking modern comforts in nature.
2. Water Filtration and Purification Industry - Advanced water purification systems like MSR Guardian have become popular among outdoor enthusiasts, suggesting a growing demand for more efficient and effective water filtration and purification technologies for the outdoors.
3. Camping and Recreational Vehicle Industry - Retro-inspired camper vans and more lay-back travel trips are becoming increasingly popular among campers, suggesting an opportunity for companies to create more customized and comfortable vehicles for outdoor enthusiasts.
7 Featured, 62 Examples:
887,892 Total Clicks
Date Range:
Apr 14 — Apr 16
Trending:
Warm
Consumer Insight Topics:
