Rebranding Workouts

Getting in shape is rebranded as an in vogue lifestyle

Implications - For the modern consumer, strength communicates status more than adornment, which is being adopted by high fashion brands that are replacing lounging models for ones that work out. As pervasive social media users desire to look their best at all times, healthy living becomes a means to look good, and fitness becomes less niche than before.
SCORE: 5.6
Hot Top 6 Examples: 103,969 Total Clicks Jul 13 - May 14
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Monochromatic Bodybuilder Photoshoots - Bold & Beautiful by Jeremy Choh Stars Model Deel Ojulu
SCORE: 7.2
Viral 11,920 Clicks Pub: May 12, 14
Monochromatic Bodybuilder Photoshoots
Bold & Beautiful by Jeremy Choh Stars Model Deel Ojulu
Bold & Beautiful by Jeremy Choh, a young photographer based in Perth, Western Australia, is a photo series that is at once quirky and sophisticated. Yet these elements are pretty exclusive from... [More]
Sweaty Sports Arena Editorials - These Emily Ratajkowski Images for M2 Magazine are Super Sweaty
SCORE: 7.1
Viral 55,785 Clicks Pub: Jul 18, 13
Sweaty Sports Arena Editorials
These Emily Ratajkowski Images for M2 Magazine are Super Sweaty
Nickelodeon child star turned model Emily Ratajkowski recently posed for Australian men’s magazine M2 in a sweaty sports-themed editorial. Shot by talented photographer Olivia Malone, Emily... [More]
Sultry Beach Workout Editorials - Vogue Spain Features Adriana Lima Keeping in Shape
SCORE: 5.1
Viral 16,889 Clicks Pub: Apr 24, 14
Sultry Beach Workout Editorials
Vogue Spain May 2014 Features Adriana Lima Keeping in Shape
Famous Victoria’s Secret angel Adriana Lima is keeping her figure intact in the Vogue Spain May 2014 issue. The Brazilian model is seen wearing designer duds on the beach. However, this... [More]
Jovial Athletic Winter Lookbooks - Candice Swanepoel Stars in The Upside Winter 2014 Campaign
SCORE: 5.5
V. Hot 10,670 Clicks Pub: Mar 10, 14
Jovial Athletic Winter Lookbooks
Candice Swanepoel Stars in The Upside Winter 2014 Campaign
Looking sporty and glamorous at the same time (as only Candice Swanepoel could), the Victoria’s Secret supermodel stars in the new The Upside Winter 2014 campaign. Photographed by Will... [More]
Quirky Bodybuilder Photography - Brian Moss Captures Unexpected Moments of Workout Kings and Queens
SCORE: 5
Hot 5,599 Clicks Pub: Dec 17, 13
Quirky Bodybuilder Photography
Brian Moss Captures Unexpected Moments of Workout Kings and Queens
Brian Moss, a photographer based in New York City, picked up a camera for the first time since childhood in 1997. Before then, he was the proud owner of Better Bodies Gym, so it is only natural that... [More]
Sweat-Building Beauty Editorials - The Vogue China 'Banish Bloating' Editorial Stars Chiharu Okunugi
SCORE: 3.3
Mild 3,106 Clicks Pub: Aug 13, 13
Sweat-Building Beauty Editorials
The Vogue China 'Banish Bloating' Editorial Stars Chiharu Okunugi
There are a lot of tricks to alleviate the look and feel of bloating and the Vogue China ‘Banish Bloating’ editorial focuses on some of them. From building sweat on a hot day to working... [More]