Social Media Intervention

Social media switches tones to push for more in-person socialization

Implications - Consumers and brands alike are putting a strong focus back on in-person socialization by creating real-life experiences that are complimented by the use of digital mediums. Brands are offering incentives to get shoppers off the Internet and into stores or experiencing their brands in more immersive ways. Many businesses are realizing that digital and physical strategies are best when paired.
SCORE: 6.1
Warm Top 6 Examples: 25,676 Total Clicks Oct 13 - Aug 15
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DEMOGRAPHICS
Consumer Insight Topics: MarketingPublicity StuntsSocial Media
Touchscreen Sampling Bars - Beam Suntory's Interactive Booth Offers Bourbon Tasting at the Airport
SCORE: 7.6
V. Hot 11,665 Clicks Pub: Aug 13, 15
Touchscreen Sampling Bars
Beam Suntory's Interactive Booth Offers Bourbon Tasting at the Airport
At the Heinemann Duty Free shops in the Frankfurt Airport, Beam Suntory created an exciting and interactive bourbon tasting station. The multi-sensory station promotes the brand’s super-... [More]
Hashtag Currency Shops - The Daisy Marc Jacobs Pop Up Shop Will Accept Tweets as Payment
SCORE: 6.9
V. Hot 9,162 Clicks Pub: Feb 5, 14
Hashtag Currency Shops
The Daisy Marc Jacobs Pop Up Shop Will Accept Tweets as Payment
Fashion Week is coming to NYC over the next two weeks and anyone with an interest in fashion and a Twitter account is going to want to check out the Marc Jacobs pop up shop. The shop is set to... [More]
Tweet-Leased Weenie Mobiles - The Tweet2Lease Contest Offers the Oscar Mayer Wienermobile for a Day
SCORE: 5.5
Warm 1,243 Clicks Pub: Jan 28, 14
Tweet-Leased Weenie Mobiles
The Tweet2Lease Contest Offers the Oscar Mayer Wienermobile for a Day
If taking a spin in the Oscar Mayer Wienermobile has always been a dream of yours, prepare for your fantasies to become reality — the iconic Wienermobile is the first vehicle that is available for... [More]
Fear-Of-Missing-Out Apps - The 'Seen' App by Tarikh Korula Ensures You Never Miss Events Ever Again
SCORE: 4.6
Mild 1,363 Clicks Pub: Nov 6, 13
Fear-Of-Missing-Out Apps
The 'Seen' App by Tarikh Korula Ensures You Never Miss Events Ever Again
Tarikh Korula is a New York-based entrepreneur and hacker. He is currently the co-founder and CEO of Mahaya, which launched its first product – the ‘Seen’ app. The currently Beta application... [More]
Localized Social Media Marketplaces - The Uniiverse App Makes Finding Events Simple and Fun
SCORE: 4.3
Mild 1,276 Clicks Pub: Mar 3, 14
Localized Social Media Marketplaces
The Uniiverse App Makes Finding Events Simple and Fun
The Uniiverse app and accompanying site are making finding things to do in one’s city spectacularly simple. The app lets people post events, find events and even sell tickets all through its site... [More]
Tweet-Fueled Rickshaw Rides - Trinity Kitchen Launched Tweet to Pay Rickshaw to Its New Location
SCORE: 3.8
Untested 967 Clicks Pub: Oct 19, 13
Tweet-Fueled Rickshaw Rides
Trinity Kitchen Launched Tweet to Pay Rickshaw to Its New Location
To generate some buzz about Trinity Kitchen, the new indoor street market in Leeds, locals who wanted to visit could take a rickshaw ride to Trinity Leeds with a simple tweet to pay system. By... [More]