'Life of a Bodybuilder' by Nadine Stammen captures behind-the-scenes images at a bodybuilding event. We see flexed muscles and fake tans aplenty, but there's also a raw edge that exposes the emotion offstage. It's not as odd of a scenario as I once thought.
We've featured a number of photo shoots that focus on bodybuilding. After you see more shots from 'Life of a Bodybuilder' by Nadine Stammen above, keep clicking to see more.
Implications - Offering consumers a behind-the-scenes look at a product and how it is made creates a personal and emotional connection between the buyer and the commodity, making them more likely to purchase the item. This is because insider information seems much more intimate.
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