Cause Alignment

Brands and activists remix campaigns and causes to be more forward-thinking

Implications - As inequality continues to remain a poignant issue around the world, companies and activists alike are taking a page from one another's manuals to take said issues to a more mainstream audience. Whereas corporations were once encouraged to remain as neutral as possible in regard to controversial issues, it is now understood that in order for a brand to appeal to the impassioned millennial, it must take a stand.
SCORE: 6.1
Mild Top 4 Examples: 58,318 Total Clicks Feb 14 - Sep 15
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Consumer Insight Topics: MarketingCommercials
Body Diversity Campaigns - This Dear Kate Ad Celebrates All Different Types of Bodies
SCORE: 7.6
Viral 55,817 Clicks Pub: Nov 6, 14
Body Diversity Campaigns
This Dear Kate Ad Celebrates All Different Types of Bodies
This Dear Kate advertisement was created in response to Victoria Secret’s “homogeneous definition of beauty.” The lingerie giant recently came under fire for a series of... [More]
Satirical Olympic Sponsorship Videos - This Video Questions LGBT Support at the Sochi 2014 Games
SCORE: 5.2
Mild 1,173 Clicks Pub: Feb 7, 14
Satirical Olympic Sponsorship Videos
This Video Questions LGBT Support at the Sochi 2014 Games
The Sochi 2014 Games are just about ready to get started and as international reporters are arriving in Russia, they are being met with totally unfit accommodations. This is only adding to the... [More]
Activist Ice Cream Campaigns - Ben & Jerry's Campaign for Change Addresses Gay Rights in Russia
SCORE: 4.9
Mild 1,108 Clicks Pub: Aug 16, 14
Activist Ice Cream Campaigns
Ben & Jerry's Campaign for Change Addresses Gay Rights in Russia
In order to inspire change within Russia with regard to its strict anti-gay laws, Ben & Jerry’s set up an ice cream campaign that goes above and beyond just trying to sell ice cream.... [More]
Empowering Girl Campaigns - Dove's Newest Ad Promotes Self-Esteem Boosting for Girls
SCORE: 4.3
Untested 220 Clicks Pub: Sep 29, 15
Empowering Girl Campaigns
Dove's Newest Ad Promotes Self-Esteem Boosting for Girls
Dove’s newest ad continues its long-running ‘Campaign for Real Beauty,’ and this time around, it targets young girls.  The commercial asks young girls what they would change... [More]