The W Magazine 'More is More' editorial shows the world that housewives don't have to lounge around in sexy lingerie or prim and proper outfits all day. For summer, they can rotate through a wardrobe of flirty and feminine swimwear that may never be put to use if their husbands decide to skip the annual vacation. There is no reason why such women can't get the most out of their one-pieces and bikinis.
Shot on location in the home of socialite Cornelia Guest by photographer Roe Ethridge, the W Magazine 'More is More' editorial appears in the issue that happened to be finessed by American director Sofia Coppola. The clashing patterns prevalent in the backdrop inspired stylist Patrick Mackie.
Stats for Housewife Swimwear Editorials
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Research: 11,170 clicks in 103 w
Interest: 3.9 minutes
Concept: W Magazine 'More Is More'
Related: 92 examples / 71 photos
Segment: Females, 18-55
Comparison Set: 34 similar articles, including: frolicking swimsuit editorials, conceptual disguise editorials, and luxe lingerie celeb editorials.
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