Category
Life-Stages
Constructible Franchises
Trend cluster
Category
Digital
Mundane
Seeking efficiency, consumers turn to mobile methods of everyday chores.
3.7
Trend score
Trend
What is the Digital Mundane trend?
Digital Mundane: While maintaining household and familial obligations is often top priority, daily responsibilities can weigh heavily on consumers looking for ways to relax and unwind. Seeking to maintain everyday efficiency in a more convenient manner, consumers are turning to mobile apps and high-tech gadgets to manage such things as cooking and appliances in a more pragmatic way. Mobile methods of at-home management speak to a desire for less time-consuming, and more digitally efficient techniques of everyday living.
Trend themes
Themes within the Digital Mundane trend
Three behaviours holding the trend together01
Mobile Methods of At-Home Management
Consumers are turning to mobile apps and high-tech gadgets to manage household appliances in a more pragmatic way.
02
Smart Home Automation
The development of smart home automation products such as light switches, home-controlling blocks, and appliance-controlling adapters to make home automation simple, efficient, and customizable.
03
Healthy Cooking Contraptions
The emergence of healthy cooking contraptions such as the Mellow cooker to provide consumers with added convenience and precision in cooking their meals.
Industry implications
What the Digital Mundane trend means for industry
Where the trend changes the playbookFor
Home Automation
The home automation industry benefits from increasing demand for efficient and customizable home-controlling gadgets and devices.
For
Mobile Technology
The mobile technology industry benefits from consumers' use of mobile apps to manage household appliances efficiently.
For
Cooking and Kitchen Appliances
The cooking and kitchen appliances industry is disrupted by innovative contraptions and appliances that offer precision cooking and healthy meal options.
Trend signals
Trend signals for Digital Mundane
Trend score 3.7 out of 10, from popularity 59%, activity 43%, freshness 8%.
Popularity59%
Activity43%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Digital Mundane trend
7 featured examples from Jun 16, 2013 to Apr 25, 2014CategoryTech
Home-Controlling Light Switches
Experience Automation Like Never Before with the WeMo Light Switch
The WeMo Light Switch falls into the smart home industry, offering a convenient and efficient solution for controlling lights.
CategoryLifestyle
Integrated Concierge-Style Cookers
The NUKE Cooking System Does It All While Keeping You Safe
Disruptive innovation opportunities for home appliance manufacturers to create advanced cooking systems that combine multiple functionalities.
CategoryTech
Home-Controlling Phone Apps
This 'Benki' Phone Add-on Gives Even More Power to Smartphones
The consumer electronics industry has an opportunity to integrate smartphones into the home automation market, as seen with the Benki phone add-on, suggesting a disruptive innovat…
CategoryTech
Digital Home-Controlling Blocks
The 'DigitalSTROM' Uses Smart Blocks To Control Your Home
DigitalSTROM's smart blocks can revolutionize the home automation industry with their easy installation and wide range of functions.
CategoryArt & Design
Digital Heat-Monitoring Cooking Aids
The iDevice Kitchen Thermometer Premiered at CES 2014
There is an opportunity for established companies to create more sophisticated devices for monitoring cooking and kitchen functions.
CategoryLifestyle
Healthy Cooking Contraptions
The 'Mellow' Cooker Uses Sous-Vide Cooking to Produce Meals to Order
The creation of smart sous-vide machines for home kitchens presents opportunity for growth and competition in the home appliance industry.
CategoryEco
Appliance-Controlling Adapters
The Zuli Smartplug Turns Lights on Automatically When You Enter
Disruptive innovation opportunity: Provide comprehensive home automation solutions that enhance convenience, energy efficiency, and personalization for users.
