Tactual Drive

As digital integration expands, cars receive touchscreen features to stay connected

Implications - As a reliance on technological efficiency continues, digital adaptability moves into more mature, adult experiences to satiate convenience at all ages. Seeking methods of social integration, consumers are turning to in-car apps and touchscreen enhancements to maintain connectivity through more tactile methods of on-the-go routine. Tactile car enhancements speak to a desire to maintain technological integration through more sensory, yet easily adaptable methods of auto engagement.
SCORE: 6.1
This Year and Warm Top 4 Examples: 6,950 Total Clicks Mar 14 - Jan 16
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Consumer Insight Topics: TechGadgetsAutos
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