Caffeinated Indulgence

Seeking variation, consumers turn to overindulgent caffeine flavors

Implications - As coffee culture continues to expand, caffeinated beverages are becoming more integrated into day-to-day living. Seeking to enhance energy-boosting beverages with more appeal, retailers are turning to seasonal ingredients and confectionery integration to improve aesthetics and expand taste buds. Overindulgent flavor variations signifies a shift in consumer preferences beyond conventional uses, and toward more customized indulgent sources of everyday consumption.
SCORE: 4.5
Mild Top 4 Examples: 10,471 Total Clicks Feb 14 - May 15
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DEMOGRAPHICS
Dessert-Infused Frozen Coffees - The Starbucks Panna Cotta Frappuccino Has Launched in Singapore
SCORE: 5.6
Warm 951 Clicks Pub: Apr 29, 15
Dessert-Infused Frozen Coffees
The Starbucks Panna Cotta Frappuccino Has Launched in Singapore
Starbucks Singapore has launched a delicious Panna Cotta Frappuccino in two limited edition flavors. This intriguing dessert-beverage hybrid features a delightful layer of panna cotta pudding... [More]
Indulgent Customized Coffees - Coffee Bean Now Allows You to Customize Its Ice Blended Drink
SCORE: 3.4
Mild 1,014 Clicks Pub: May 23, 15
Indulgent Customized Coffees
Coffee Bean Now Allows You to Customize Its Ice Blended Drink
From May until the end of August, cafe chain ‘The Coffee Bean & Tea Leaf’ will allow customers to craft their own customized coffee beverage. The company’s ‘Original Ice... [More]
Ice Cream Coffees - McDonald’s New Iced Coffee Looks Absolutely Delicious
SCORE: 3.5
Mild 2,881 Clicks Pub: Apr 25, 14
Ice Cream Coffees
McDonald’s New Iced Coffee Looks Absolutely Delicious
McDonald’s new iced coffee looks so tempting, I would fly to Germany if I could, because that is where this delicious frozen beverage is available. It should come as no surprise that some fast... [More]
Caffeinated Blossom Beverages - Starbucks Japan is Introducing a Seasonal Sakura Chocolate Latte
SCORE: 4.2
Mild 5,625 Clicks Pub: Feb 4, 14
Caffeinated Blossom Beverages
Starbucks Japan is Introducing a Seasonal Sakura Chocolate Latte
To celebrate the coming of spring, Starbucks Japan introduced a new seasonal sakura chocolate latte. The new Starbucks drink takes inspiration from a popular dessert eaten on Girl’s/Doll’... [More]