Unabashed Melancholy

Brands push past reality to display negativity openly

Implications - The success of social media is wholly based on unification. Craving to be acknowledged, consumers are becoming more open about, and bonding over the emotional struggles -- the human condition -- that everyone can sympathize with.
SCORE: 6.3
Hot Top 6 Examples: 274,208 Total Clicks Jun 13 - May 14
Popularity
Activity
Freshness
DEMOGRAPHICS
Consumer Insight Topics: MarketingCharitySocial GoodPrint
Depressing Disney Princess Photography - This Series Showcase the Sad Lives of Adult Princesses
SCORE: 7.3
Viral 167,053 Clicks Pub: Nov 11, 13
Depressing Disney Princess Photography
This Series Showcase the Sad Lives of Adult Princesses
To those who dreamed of being a Disney Princess, growing up we always fantasized about the phrase “Happily ever after.” However, Disney fails to demonstrate the harsh reality of life.... [More]
Alternate Cartoon Ending Spoofs - 'Unhappily Ever After' Disney Characters Get Awful Story Endings
SCORE: 7.4
Viral 53,746 Clicks Pub: May 4, 14
Alternate Cartoon Ending Spoofs
'Unhappily Ever After' Disney Characters Get Awful Story Endings
As much as it’s nice to have a story wrapped up nicely, the ‘Unhappily Ever After’ series by GrumpyPunkCat imagines Disney in real life, where there’s not always happiness at... [More]
Somber Self-Deprecating Portraits - Michelle Sank Captured Teens Who are On a Quest for Perfection
SCORE: 7.1
Viral 34,150 Clicks Pub: Sep 14, 13
Somber Self-Deprecating Portraits
Michelle Sank Captured Teens Who are On a Quest for Perfection
Through her portraits, Michelle Sank was able to capture a startling truth—that some people are willing to do anything to be perfect. Unfortunately, there is no such thing as perfect. This... [More]
Unhappy Shopper Photography - The Miserable Men Instagram Series Captures Unwilling Consumers
SCORE: 7.1
V. Hot 6,936 Clicks Pub: Jan 29, 14
Unhappy Shopper Photography
The Miserable Men Instagram Series Captures Unwilling Consumers
Traditional wedding vows should really have an additional line introduced that addresses the passive torture women inflict on their men; one such situation is captured in the Miserable Men Instagram... [More]
Duplicitous Depression Ads - Ads from Samaritans of Singapore Change Meaning When Flipped
SCORE: 5.6
Warm 11,682 Clicks Pub: Jun 25, 13
Duplicitous Depression Ads
Ads from Samaritans of Singapore Change Meaning When Flipped
Revealing the hidden side of mental illness, a series of depression ads from non-profit organization Samaritans of Singapore change when you flip them around. When upright, the print ads have... [More]
Incarcerated Clothes Ads - A Campaign for Petite Maman Redefines Baby Clothes as Prisoners
SCORE: 2.3
Untested 641 Clicks Pub: Jun 12, 13
Incarcerated Clothes Ads
A Campaign for Petite Maman Redefines Baby Clothes as Prisoners
A series of ads for non-profit organization Petite Maman feature baby clothes turned into prisoners. The ads show old clothes locked up in their storage-themed prisons as they wait to be released.... [More]