Brands push past reality to display negativity openly
Implications - The success of social media is wholly based on unification. Craving to be acknowledged, consumers are becoming more open about, and bonding over the emotional struggles -- the human condition -- that everyone can sympathize with.
Trend Themes
1. Open Display of Negativity - Brands are embracing melancholy and openly displaying negativity to bond with consumers over emotional struggles.
2. Hidden Messages - Campaigns and ads are incorporating hidden messages to attract attention and raise awareness about issues.
3. Realistic Depiction of Life - Depressing portrayals of Disney princesses and unhappy shoppers highlight that life does not always have a fairytale ending and that traditional gender roles can be oppressive.
Industry Implications
1. Marketing and Advertising - Brands are pushing past the conventional and embracing unique approaches to connect with consumers.
2. Photography - Photographers are exploring different themes and pushing the boundaries of traditional portraiture.
3. Entertainment - The success of campaigns and spoofs based on popular entertainment highlights a desire for more realistic and complex narratives.
6 Featured, 52 Examples:
1,666,688 Total Clicks
Date Range:
Jun 13 — May 14
Trending:
Hot
Consumer Insight Topics:
