The Purina Dog Chow Campaign Promotes Healthier Food Consumption

By: Meghan Young - Published: Jun 10, 2013 • References: publicisgroupe & ibelieveinadv
People may joke that they are their family's garbage can, especially dads, but the Purina Dog Chow campaign shows there is often one family member that really is treated like a trash can: dogs. As happy as man's best friend is to gobble up all the human food they can, it can be detrimental to their health if they do so on a constant basis.

The Purina Dog Chow campaign was conceived and executed by the Publicis ad agency branch based in Bogota, Colombia. It depicts the cute canines as actual garbages. Art directed by Bastien Grisolet Rodrigo Tarquino and Cristhian Ramírez with creative direction by Erik Vervroegen, the images were shot by photographer Ben Sandler. Stats for Canine Trash Can Ads Trending: Older & Chilly
Research: 1,760 clicks in 153 w
Interest: 1.1 minutes
Concept: Purina Dog Chow Campaign
Related: 62 examples / 48 photos
Segment: Neutral, 12-55+
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