A Prudence Condoms Campaign Peaks Curiosity with Suggestive QR Codes

By: Alexander Lam - Published: • References: adsoftheworld
A series of ads for Prudence Condoms called ‘Sex Code’ encourages people to have more intercourse with suggestive QR codes. The scannable codes were formed in such a way that the squares make up silhouettes of sex positions. As soon as someone scans the ad, the link leads to a cheeky page that tells people to “Have more sex, scan less QR codes.” Along with the text is another sexually suggestive silhouette.

Brazilian ad agency Z+ created the ads to get people curious about the codes. According to the agency, the suggestive images imply that the QR code might lead to “some free porn.” The frisky codes were placed in front of urinals in washrooms. As a result, people could take a good long look at the ad and notice the strangely arranged squares. Stats for QR Code Innuendo Ads Trending: Older & Chilly
Traction: 611 clicks in 64 w
Interest: 1 minutes
Concept: Prudence Condoms
Related: 74 examples / 57 photos
Segment: Neutral, 18-55
Comparison Set: 27 similar articles, including: qr code flag ads, scannable marketing usage, and scannable impromptu graffiti.