Consumers idolize experiential drug use to rebrand substances as beneficial
Implications - Consumers are focusing on the euphoric experience associated with the drug-addled 70s and rebranding recreational usage as positive, beneficial and spiritual. This is being reflected in a surge of psychedelia-inspired products that call to mind the 'summer of love' and the tight-knit culture associated with getting high. As a stronger emphasis continues to be placed on healthcare, consumers are unabashedly praising drug use as a utopia-esque way to broaden spiritual horizons and relieve the stress associated with modern digital culture.
Trend Themes
1. Psychedelic Resurgence - Consumers are rebranding recreational drug use as positive, beneficial and spiritual, leading to a surge of psychedelia-inspired products.
2. Digital Integration - The use of digital technology to enhance and augment psychedelic experiences, such as digital clothing and solar-powered tents.
3. Bold and Eclectic Fashion - The incorporation of psychedelic patterns and colors into high fashion, including footwear and trench coats.
Industry Implications
1. Fashion Retail Industry - Incorporating psychedelic patterns and vibrant colors into high fashion, including innovative footwear and trench coats creates a bold and exciting opportunity for the fashion industry.
2. Travel and Tourism Industry - Using psychedelic-inspired, solar-powered tents and incorporating digital integration into camping and glamping experiences, the travel industry can create newfound excitement and comfort for nature lovers.
3. Art and Design Industry - The use of psychedelic patterns and colors in art and design, such as in molecular paintings and digital eyewear lookbooks, opens up new opportunities for artists to experiment with bold and unique forms of creative expression.
7 Featured, 60 Examples:
1,086,242 Total Clicks
Date Range:
Aug 13 — May 14
Trending:
Warm
Consumer Insight Topics:
