Psychedelic Resurgence

Consumers idolize experiential drug use to rebrand substances as beneficial

Implications - Consumers are focusing on the euphoric experience associated with the drug-addled 70s and rebranding recreational usage as positive, beneficial and spiritual. This is being reflected in a surge of psychedelia-inspired products that call to mind the 'summer of love' and the tight-knit culture associated with getting high. As a stronger emphasis continues to be placed on healthcare, consumers are unabashedly praising drug use as a utopia-esque way to broaden spiritual horizons and relieve the stress associated with modern digital culture.
SCORE: 4.8
Warm Top 6 Examples: 26,262 Total Clicks Aug 13 - May 14
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Consumer Insight Topics: Pop CultureArt & Design
Psychedelic Eyewear Lookbooks - Sheriff and Cherry's Pre-Summer 2014 Color Bomb is Trippy
SCORE: 6.1
V. Hot 9,853 Clicks Pub: Jan 13, 14
Psychedelic Eyewear Lookbooks
Sheriff and Cherry's Pre-Summer 2014 Color Bomb is Trippy
‘Color Bomb’ is the aptly-named title for Sheriff and Cherry’s Pre-Summer 2014 campaign. In the images shot by Justin Ridler and Mark Vassallo, Fernada sports a vibrant pink wig, a... [More]
Psychedelic Trench Coats - These Striking Coats by Nukeme and Ucnv Offers a Dizzying Glitch Pattern
SCORE: 5
Warm 2,572 Clicks Pub: Jan 21, 14
Psychedelic Trench Coats
These Striking Coats by Nukeme and Ucnv Offers a Dizzying Glitch Pattern
While getting a glitch on your television screen or computer is often a headache and visually perplexing, this unique coat concept by Japanese designers Nukeme and Ucnv is taking that hypnotic... [More]
Femininely Psychedelic Footwear - The Mary Katrantzou x Gianvito Rossi Collection is Very Bold
SCORE: 4.3
Warm 3,526 Clicks Pub: Jan 17, 14
Femininely Psychedelic Footwear
The Mary Katrantzou x Gianvito Rossi Collection is Very Bold
The designs that make up the Mary Katrantzou x Gianvito Rossi footwear collection are psychedelic. Even if the designers weren’t inspired by the effects of hallucinatory drugs or the hippie era,... [More]
Stylish Solar-Powered Tents - These Solar Powered Tents from 'Bang Bang Tents' are Eye-Catching
SCORE: 4.4
Warm 5,656 Clicks Pub: Dec 12, 13
Stylish Solar-Powered Tents
These Solar Powered Tents from 'Bang Bang Tents' are Eye-Catching
These solar-powered tents are like nothing you’ve seen before. Not only are they cute and colorful, but they are also fun and functional. The tents come with a solar charger that lets your... [More]
Psychedelic Undergarment Campaigns - The Undz Brand Branches Out to a Female Demographic
SCORE: 6.1
Warm 3,656 Clicks Pub: Nov 18, 13
Psychedelic Undergarment Campaigns
The Undz Brand Branches Out to a Female Demographic
The Canadian underwear brand Undz, already known for its unusual marketing techniques, just lunched a women’s underwear collection this fall. The brand made a simple colored photo shoot by... [More]
Psychedelic Molecular Paintings - Kelsey Brookes LSD Art Depicts the Feeling of Taking the Drug
SCORE: 2
Untested 999 Clicks Pub: Aug 12, 13
Psychedelic Molecular Paintings
Kelsey Brookes LSD Art Depicts the Feeling of Taking the Drug
The bio-technology trained Kelsey Brookes has created some amazing LSD art that depicts the molecular structure of the infamous party drug. The incredibly intricate paintings are said to induce the... [More]