Celebrated Scarcity

As resource depletion instills anxiety, basic elements become status symbols

Implications - As the divide between rich and poor on a global scale grows wider, the commodification of basic resources like water is leading to basic products attaining a luxury status. Consumer concern regarding resource scarcity is augmenting the market into a realm where basic needs as purchasable goods is not only accepted, but celebrated.
SCORE: 5.2
Warm Top 6 Examples: 47,507 Total Clicks Oct 13 - Sep 14
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DEMOGRAPHICS
Consumer Insight Topics: MarketingLifestyleDrinkingBranding
Minimalist Water Branding - Ait Putih is a Fictional Brand by Wiko Williams
SCORE: 6.7
Viral 11,130 Clicks Pub: May 7, 14
Minimalist Water Branding
Ait Putih is a Fictional Brand by Wiko Williams
Air Putih is a fictional water branding project by Wiko Williams from Indonesia. According to the artist, his goal is to “want to make people love fresh water so much, and never pay for a soft... [More]
Droplet-Shaped Water Displays - This Evian Water Display Uses Its Product as Inspiration
SCORE: 6.9
V. Hot 10,645 Clicks Pub: Feb 25, 14
Droplet-Shaped Water Displays
This Evian Water Display Uses Its Product as Inspiration
Evian Water is one of the big names in luxury natural bottled water. Considering its standing, this water droplet point of sale display is right in their wheelhouse. Evian is known as a luxury... [More]
Undressed Beverage Branding - Naked Water Packaging Has Been Kept Bare of Labels and Images
SCORE: 5.5
Warm 8,578 Clicks Pub: Jan 13, 14
Undressed Beverage Branding
Naked Water Packaging Has Been Kept Bare of Labels and Images
‘Naked. Water’ packaging looks like an elegant glass bottle, doesn’t it? Actually, PET was used quite attentively to exhibit the visual impression of beautifully sculpted glass.... [More]
Motif Medley Marketing - Kirin Natural Mineral Water Packaging Refreshes for an Assorted Identity
SCORE: 5.2
Warm 13,331 Clicks Pub: Oct 2, 13
Motif Medley Marketing
Kirin Natural Mineral Water Packaging Refreshes for an Assorted Identity
It’s really interesting to see Kirin Natural Mineral Water packaging, for it appears to go against a guideline to which the majority of branding strategies strive to conform. What you see in... [More]
Fashionable Water Packaging - Ardor Branding is Inspired by Recent Floral Fashions
SCORE: 3.4
Mild 2,600 Clicks Pub: Apr 22, 14
Fashionable Water Packaging
Ardor Branding is Inspired by Recent Floral Fashions
This Ardor branding design by Johnny Haik is inspired by recent floral fashion developments. One of the most significant details about the packaging concept, however, is not necessarily the floral... [More]
Floral Champagne Bottles - Mount Franklin Now Serves Water in an Elegant Champagne Bottle Packaging
SCORE: 2.3
Mild 1,223 Clicks Pub: Sep 15, 14
Floral Champagne Bottles
Mount Franklin Now Serves Water in an Elegant Champagne Bottle Packaging
Design firm Creative Platform recently collaborated with Coca-Cola Amatil to create a luxurious water container design inspired by a classic champagne bottle. The packaging was created for Mount... [More]