Pet Super-Fandom

Pet ownership transitions from boastful to obsessive fandom

Implications - Pet ownership is increasing on a global scale thanks to increased populations and a push into urban centers. The culture surrounding it, while notoriously passionate, is transitioning towards sheer fandom. As consumers spend more time in the digital space and Internet culture leaks into the real world, the fervent passion for pets becomes a status symbol that boasts pop culture prowess.
SCORE: 5.6
Warm Top 6 Examples: 64,851 Total Clicks Nov 13 - May 14
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Consumer Insight Topics: LifestyleHealth
Pet Makeout Photography - Chris Sembrot Snaps Owners Getting Some Sloppy Dog Kisses
SCORE: 7.2
Viral 22,349 Clicks Pub: Apr 16, 14
Pet Makeout Photography
Chris Sembrot Snaps Owners Getting Some Sloppy Dog Kisses
If you’re a dog owner, you usually don’t mind getting some dog kisses on your hands or cheek, but kissing them as you would your significant other is not as common. Photographer Chris... [More]
Puppy-Injected Selfies - This Dallas Pets Alive! Campaign Has Dogs Interrupt Selfies on Instagram
SCORE: 7.2
Viral 14,267 Clicks Pub: Feb 14, 14
Puppy-Injected Selfies
This Dallas Pets Alive! Campaign Has Dogs Interrupt Selfies on Instagram
Animal rescue and advocacy group Dallas Pets Alive! created a hilarious way to match people with the perfect pet for them. Dallas Pets Alive! worked with the Dieste agency to create the “... [More]
Ginormous Feline Furniture - The Belgium Design Studio 'Unfold' Unfolds the Giant Cat Couch
SCORE: 6.4
V. Hot 13,445 Clicks Pub: Nov 27, 13
Ginormous Feline Furniture
The Belgium Design Studio 'Unfold' Unfolds the Giant Cat Couch
I’m sure some of us have experienced the warmth of a cute kitty lounging across our laps and now with the Felix Domesticus cat couch you can experience what lounging across the lap of a cat... [More]
DIY Dog Food Purses - The BarkPost Shows You How to Turn Dog Food Bags into a DIY Tote
SCORE: 5.9
V. Hot 3,021 Clicks Pub: May 6, 14
DIY Dog Food Purses
The BarkPost Shows You How to Turn Dog Food Bags into a DIY Tote
This DIY tote bag is made up of the least expected material: a dog food bag. The BarkPost posted a tutorial on how to create the unique tote bag to promote recycling and, of course, its pet supplies... [More]
Foxy Feline Adoption Videos - Cosmopolitan Promotes Pet Adoption with a 'Cats + Abs' Music video
SCORE: 4.3
Mild 833 Clicks Pub: Mar 17, 14
Foxy Feline Adoption Videos
Cosmopolitan Promotes Pet Adoption with a 'Cats + Abs' Music video
Cosmopolitan teamed up with the Humane Society of New York and put together a persuasive video using cats and abs. If you are an avid Internet user, you have with no doubt seen at least one viral... [More]
Cat-Shaped Heating Pads - Warm Up Your Muscles this Winter with the Cat Heat Pack
SCORE: 2.2
Untested 10,936 Clicks Pub: Dec 5, 13
Cat-Shaped Heating Pads
Warm Up Your Muscles this Winter with the Cat Heat Pack
If you’re allergic to cats but can’t help but love the house pet anyway, this cat heat pack allows you to warm up with a cute kitten without getting watery eyes and a dry nose. What&#... [More]