The JDate Books Ad Offers You Control of Your Dating Life

By: Leslie Chen - Published: Jan 14, 2012 • References: & adsoftheworld
Some people may find the JDate Books ad a bit offensive, but it cannot be denied that it's also pretty hilarious. The advertisement emphasizes the importance of taking control of your own happily ever after.

Created by advertising agency McCann Erickson in Israel, the JDate Books ad features an attractive girl who has dropped her books at school. She is helped by someone that she is not attracted to, prompting the accompanying text, "Don't leave it to fate." The ad utilizes a classically humorous approach that everyone can relate to in some way.

Check out the JDate Books ad for a quick laugh that you may or may not feel bad about afterwards. Stats for Superficial Love Campaigns Trending: Older & Chilly
Research: 471 clicks in 227 w
Interest: 1.6 minutes
Concept: JDate Books Ad
Related: 60 examples / 46 photos
Segment: Neutral, 18-55
Comparison Set: 22 similar articles, including: crowded club campaigns, freaky marionette fashion ads, and celebratory gallery campaigns.