Using iconic photographs with white dresses, ad agency Fischer&Friends created a series of tissue boxes to advertise Naldecon Flu medication. With the tagline "Great moments happens [sic] without flu," the ads show famous pictures transformed with tissue.

Iconic pictures such as Marilyn Monroe standing over a subway grate and the 'V-J Day in Times Square' shot were altered with the simple addition of tissues. Since the dresses are white, the paper handkerchiefs blend in perfectly with the photos to give them a 3D feel.

The beautiful tissue boxes were mounted on the walls of drugstores to encourage sick customers to buy Naldecon. Since about 60 percent of purchases are made spontaneously in-store, placing promotional tissue boxes is the perfect way to boost sales.