Ads for Naldecon Flu Medication Transform Iconic Photos into Tissue Boxes

By: Alexander Lam - Published: Jun 23, 2013 • References: ibelieveinadv
Using iconic photographs with white dresses, ad agency Fischer&Friends created a series of tissue boxes to advertise Naldecon Flu medication. With the tagline "Great moments happens [sic] without flu," the ads show famous pictures transformed with tissue.

Iconic pictures such as Marilyn Monroe standing over a subway grate and the 'V-J Day in Times Square' shot were altered with the simple addition of tissues. Since the dresses are white, the paper handkerchiefs blend in perfectly with the photos to give them a 3D feel.

The beautiful tissue boxes were mounted on the walls of drugstores to encourage sick customers to buy Naldecon. Since about 60 percent of purchases are made spontaneously in-store, placing promotional tissue boxes is the perfect way to boost sales. Stats for Dress-Stripping Drug Ads Trending: Older & Mild
Research: 2,739 clicks in 152 w
Interest: 1.6 minutes
Concept: Naldecon Flu
Related: 70 examples / 54 photos
Segment: Neutral, 18-55+
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