Using iconic photographs with white dresses, ad agency Fischer&Friends created a series of tissue boxes to advertise Naldecon Flu medication. With the tagline "Great moments happens [sic] without flu," the ads show famous pictures transformed with tissue.
Iconic pictures such as Marilyn Monroe standing over a subway grate and the 'V-J Day in Times Square' shot were altered with the simple addition of tissues. Since the dresses are white, the paper handkerchiefs blend in perfectly with the photos to give them a 3D feel.
The beautiful tissue boxes were mounted on the walls of drugstores to encourage sick customers to buy Naldecon. Since about 60 percent of purchases are made spontaneously in-store, placing promotional tissue boxes is the perfect way to boost sales.
Stats for Dress-Stripping Drug Ads
Trending: Older & Mild
Research: 2,739 clicks in 152 w
Interest: 1.6 minutes
Concept: Naldecon Flu
Related: 70 examples / 54 photos
Segment: Neutral, 18-55+
Comparison Set: 26 similar articles, including: social media street sign ads, lingering fantasy character ads, and artery-flowing soda ads.
Dress-Stripping Drug Ads
More Stats +/-
Lingering Fantasy Character Ads
Social Media Street Sign Ads
Artery-Flowing Soda Ads
Interactional Photo Ads
Origami Toy Ads