Branded Socializing

Brands incorporate social networks as an integral part of the drinking process

Implications - Oversharing has become commonplace as users upload to social media more than ever, which is being formally incorporated by libation brands as a way to foster brand-consumer relationships. The recognition of consumption rituals is creating a stronger notion of branded socialization for consumers to correlate products as another member of their friend group.
SCORE: 3
Untested Top 5 Examples: 7,173 Total Clicks May 13 - May 14
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Consumer Insight Topics: TechLifestyleDrinking
App-Controlled Alcoholic Systems - Project Gutenberg Dispenses Liqour to Create a Perfect Cocktail
SCORE: 4
Warm 2,444 Clicks Pub: Mar 1, 14
App-Controlled Alcoholic Systems
Project Gutenberg Dispenses Liqour to Create a Perfect Cocktail
Project Gutenberg was designed by the French spirit maker Pernod Ricard and encompasses using the internet and apps to create the ultimate cocktail experience. The gadget creates a liquor library... [More]
Customer-Controlled Happy Hours - The Carlsberg HappyBeerTime Stint Revamps the Drinking Experience
SCORE: 4.1
Mild 1,722 Clicks Pub: Mar 12, 14
Customer-Controlled Happy Hours
The Carlsberg HappyBeerTime Stint Revamps the Drinking Experience
The drinking experience varies depending on where you are, who you’re with and of course what you’re drinking. In a move to merge social media with how one normally socializes at a bar,... [More]
Automated Bartender Kegs - The Robokeg Recommends Drinks Before Serving Them and Charging You
SCORE: 2.6
Untested 1,147 Clicks Pub: Jul 11, 13
Automated Bartender Kegs
The Robokeg Recommends Drinks Before Serving Them and Charging You
Instead of waiting in a long line for a beer, users of Robokeg can simply swipe their wristband to get a pint from the automated bartender. Robokeg is a beer keg that acts as a bartender by... [More]
Smartphone-Displaying Cups - The 'Cell Phone Holder Party Cup' Displays Your Device While You Drink
SCORE: 1.8
Untested 1,554 Clicks Pub: May 29, 13
Smartphone-Displaying Cups
The 'Cell Phone Holder Party Cup' Displays Your Device While You Drink
In this modern age of advancing technology and increasing mobile phone usage, people just can’t seem to pry themselves away from their phones, and this ‘Cell Phone Holder Party Cup’... [More]
Scotch Sidekick Apps - The Distiller by Distiller is a Super Useful App for Whiskey Enthusiasts
SCORE: 2.1
Untested 306 Clicks Pub: Feb 13, 14
Scotch Sidekick Apps
The Distiller by Distiller is a Super Useful App for Whiskey Enthusiasts
There’s no need to make the trip down to Scotland to get an expert opinion on which single malt whiskey you should be drinking, there’s a super useful app that can do it for you now.... [More]