Fitness Beer Edit

Drinking Carlsberg Lite for Health?
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Carlsberg tries to appeal to the health-conscious consumer with this TV spot for Carlsberg Lite. Naturally, since we’re talking about guys, any approach won’t just cut it. It must feature lots and lots of attractive girls.

Entitled “Fitness Centre”, the ad follows three men going to a dream fitness center, with sexy girls spotting you while you lift weights and wiping away your sweat. Of course, it wouldn’t be a perfect gym without beer. And because Carlsberg Lite is 100% beer with 30% less calories, it’s all good!