Sporting Events for Brand Promos - Carlsberg Goal Celebrations for Euro 2008

If you’re getting pumped for Euro 2008, you will love this new Carlsberg commercial by Saatchi and Saatchi.

Launched a month ahead of Euro ‘08, the TV spot shows a bunch of soccer (football) players not just yelling and jumping around to celebrate, but doing crazy acrobatics like handsprings and backflips, and supporting each other in group stunts that resemble those of cheerleaders.

The tag line is, “Carlsberg don’t do goal celebrations, but if they did, they would probably be the best goal celebrations in the world”