The Carlsberg HappyBeerTime Stint Revamps the Drinking Experience

By: Jamie Danielle Munro - Published: Mar 12, 2014 • References: vimeo & creativecriminals
The drinking experience varies depending on where you are, who you're with and of course what you're drinking. In a move to merge social media with how one normally socializes at a bar, Carlsberg introduced its #HappyBeerTime campaign to promote both itself and the bars that use this technology.

When employees plug in the HappyBeerTime USB stick, a timer comes up on the bar's TV showing how much time is left during happy hour. To add more minutes, patrons must add photos of themselves to Instagram with the hashtags #HappyBeerTime as well as the name of the bar. These photos will then appear on the screen and add time to the clock - quite the clever marketing move by the Carlsberg brand. Stats for Customer-Controlled Happy Hours Trending: Older & Average
Research: 1,567 clicks in 115 w
Interest: 0.5 minutes
Concept: Drinking Experience
Related: 65 examples / 50 photos
Segment: Neutral, 18-35
Comparison Set: 24 similar articles, including: fitness beer, $400 beer, and social beer experiments.