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There is a significant overlap between the people who appreciate sports and those who appreciate beer, and the Moretti Ball scores where it concerns tempting this crowd. The bold packaging concept involved working a 4-Liter keg into a more bulbous form and decorating it so that it mimics the checkered surface of a soccer ball.

Delicious Birra Moretti can be easily dispensed through a tap in the top, thanks to an advanced spilling system. A thermometer was even made part of the canister to ensure that every poured beverage tastes as fine as it possibly can. These practical features of the Moretti Ball, combined with the iconic graphic design of BREAK's Giorgio Garavaglia, would achieve the goal of attracting tons of fanatical consumers.