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The Moretti Ball was Designed to Appeal to Football and Beer Fans Alike

By: Amelia Roblin - Published: • References: break.it & packagingoftheworld
There is a significant overlap between the people who appreciate sports and those who appreciate beer, and the Moretti Ball scores where it concerns tempting this crowd. The bold packaging concept involved working a 4-Liter keg into a more bulbous form and decorating it so that it mimics the checkered surface of a soccer ball.

Delicious Birra Moretti can be easily dispensed through a tap in the top, thanks to an advanced spilling system. A thermometer was even made part of the canister to ensure that every poured beverage tastes as fine as it possibly can. These practical features of the Moretti Ball, combined with the iconic graphic design of BREAK's Giorgio Garavaglia, would achieve the goal of attracting tons of fanatical consumers. Stats for Sports Equipment Kegs Trending: Older & Mild
Traction: 4,893 clicks in 75 w
Interest: 3.3 minutes
Concept: Moretti Ball
Related: 70 examples / 54 photos
Segment: Neutral, 18-55+
Comparison Set: 26 similar articles, including: see-through beer cans, ballistic missile branding, and bagged booze branding.