Crowdsourced Campaign

Socially generated content encourages interaction

Implications - Seeking to foster a closer connection, brands are turning to social media platforms to allow users to alter, engage and ultimately customize campaigns with their tweets and online involvement. As brands expand on a more global scale, socially generated content allows retailers to maintain a personal link with consumers, reflecting a turn towards more gratifying methods of online interaction.
SCORE: 5.7
Warm Top 5 Examples: 13,038 Total Clicks Mar 13 - May 15
Popularity
Activity
Freshness
DEMOGRAPHICS
Social Media-Fueled Motto Campaigns - This Ted Baker SS13 Campaign Encourages Tweeting Taglines
SCORE: 6
Hot 9,120 Clicks Pub: Mar 12, 13
Social Media-Fueled Motto Campaigns
This Ted Baker SS13 Campaign Encourages Tweeting Taglines
Ted Baker’s SS13 range is inspired by Finishing School, a sartorial establishment where old-fashioned manners and exceptional style always top the class. To promote the new line, Ted Baker has... [More]
Tweet-Controlled Holograms - The 'Almost Human' Droid Responded to Social Media Requests
SCORE: 6.5
Warm 1,380 Clicks Pub: May 12, 14
Tweet-Controlled Holograms
The 'Almost Human' Droid Responded to Social Media Requests
To kick off the launch of the Almost Human TV show on FOX in the UK, a holographic android was set up on a stage to perform audience requests that came in the form of tweets. The stunt was set up... [More]
Printed Tweet Newspaper Ads - CBS Films Took Out a Full Page New York Times Ad for a Single Tweet
SCORE: 5.6
Warm 1,172 Clicks Pub: Jan 9, 14
Printed Tweet Newspaper Ads
CBS Films Took Out a Full Page New York Times Ad for a Single Tweet
CBS Films had an unusual New York Times put into a Saturday edition of the paper to promote ‘Inside Llewyn Davis,’ one of its latest films. The full page ad featured a lot of white space and at... [More]
Animal-Saving Emojis - WWF's Twitter Campaign to Save Endangered Animals Begins with a Retweet
SCORE: 4.5
Mild 542 Clicks Pub: May 14, 15
Animal-Saving Emojis
WWF's Twitter Campaign to Save Endangered Animals Begins with a Retweet
As part of its ongoing efforts to save endangered animals, WWF is now running a Twitter campaign by the name of #EndangeredEmoji. In this campaign, WWF uses familiar animal emojis to get its... [More]
Tweet-Directed Tennis Matches - The BNP Paribas Bank Helped Tennis Players Train with Twitter
SCORE: 3.6
Untested 824 Clicks Pub: Jan 5, 14
Tweet-Directed Tennis Matches
The BNP Paribas Bank Helped Tennis Players Train with Twitter
To celebrate the 40th anniversary of its partnership with Roland-Garros, the BNP Paribas bank came up with an innovative campaign to engage fans in the French Open. Instead of training a tennis... [More]