Nominal Extravagance

Hotels revamp seemingly unimportant features to heighten consumer experiences

Implications - As tourist destinations struggle to stay ahead of competitors, a desire for experiential allure prompts hotels to enhance nominal, everyday tasks with more sophisticated appeal. Transforming traditionally un-noteworthy features like transport services and concierge check-ins into more thrilling experiences, hotels are able to provide distinctive experiential activities through more minimal, yet equally engaging travel features.
SCORE: 2.6
Untested Top 5 Examples: 7,320 Total Clicks Aug 13 - May 14
Popularity
Activity
Freshness
DEMOGRAPHICS
Consumer Insight Topics: WorldHip Hotels
Robot-Operated Accomodations - This Sci-fi Hotel is Run Mostly by Machines
SCORE: 4.3
Warm 3,874 Clicks Pub: Nov 21, 13
Robot-Operated Accomodations
This Sci-fi Hotel is Run Mostly by Machines
This sci-fi hotel is called the ‘Pengheng Space Capsules Hotel’ and is located in Shenzhen, China. When you come to the entrance of this futuristic hotel, you’ll immediately... [More]
Virtual Hotel Concierges - Hotel Indigo's Neighborhood Guide Provides Expert Recommendations
SCORE: 3.7
Mild 1,231 Clicks Pub: Mar 6, 14
Virtual Hotel Concierges
Hotel Indigo's Neighborhood Guide Provides Expert Recommendations
The ‘Neighborhood Guide’ by Hotel Indigo is like a virtual concierge service that’s being introduced by the InterContinental Hotels Group. The interactive guide is curated by... [More]
Complimentary Smartphone Services - Hyatt Regency Tsim Sha Tsui Provides Guests with a Free Phone
SCORE: 2.8
Untested 594 Clicks Pub: May 2, 14
Complimentary Smartphone Services
Hyatt Regency Tsim Sha Tsui Provides Guests with a Free Phone
Access to maps, Wi-Fi and apps to tell you all the best local spots makes a phone a traveller’s best friend, but if you’re going to be staying at the Hyatt Regency Tsim Sha Tsui in Hong... [More]
Exclusive Hotel-Edition Vehicles - Smart Car and Mercedes-Benz Made a Car Just for the Ushuaïa
SCORE: 0.8
Untested 1,150 Clicks Pub: Aug 22, 13
Exclusive Hotel-Edition Vehicles
Smart Car and Mercedes-Benz Made a Car Just for the Ushuaïa
The Ushuaïa Ibiza Beach Hotel is featuring a Smart Car and Mercedes-Benz partnership, with compact Smart Cars cars exclusively designed for this Spanish hotel. Hotel patrons are able to rent the... [More]
Airport Dog-Sled Taxi Services - This Norwegian Hotel Introduced an Airport Taxi Service with Dogs
SCORE: 0.9
Untested 471 Clicks Pub: Feb 5, 14
Airport Dog-Sled Taxi Services
This Norwegian Hotel Introduced an Airport Taxi Service with Dogs
The Kirkenes Snow Hotel has incorporated the world’s first dog-sled taxi service. Norway has come up with the coolest way to get to and from the airport. The taxi service launched this week and it... [More]