Light Comfort

Traditionally rich flavors get a lighter overhaul for warm weather enjoyment

Implications - Heavier flavors like coffee and milkshakes are associated with comfort, but a growing number of options that rebrand the choices as lighter are augmenting comfort into feasible indulgences. Broadening appeal and market availability, the varieties make guilty pleasures more realistic for weight-conscious consumers looking to cut back on calories.
SCORE: 2.9
Untested Top 4 Examples: 3,614 Total Clicks Feb 14 - May 14
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Consumer Insight Topics: LifestyleFoodDrinking
Cooling Coffee Drinks - The Chameleon Cold Brew Ice Coffee Collection Will Take Over Your Mornings
SCORE: 2.9
Mild 673 Clicks Pub: May 20, 14
Cooling Coffee Drinks
The Chameleon Cold Brew Ice Coffee Collection Will Take Over Your Mornings
Giving those who love java the perfect ice coffee option for long summery days chilling on a porch or lazing around on the beach with friends, the new Chameleon Cold Brew Coffee collection looks and... [More]
Hot Cocoa-Inspired Drinks - The TruMoo Chocolate Marshmallow Milk Brings a Touch of Winter to Summer
SCORE: 2.7
Untested 1,561 Clicks Pub: Feb 14, 14
Hot Cocoa-Inspired Drinks
The TruMoo Chocolate Marshmallow Milk Brings a Touch of Winter to Summer
For those who are loath to give up some wintertime traditions as soon as spring settles in, the TruMoo Chocolate Marshmallow Milk will keep at least one alive. As its name gives away, it is a hot... [More]
Scotch-Inspired Coffee Brews - The Sandows Cold Brew Coffee Will Keep You Hooked All Summer
SCORE: 3.1
Untested 859 Clicks Pub: May 23, 14
Scotch-Inspired Coffee Brews
The Sandows Cold Brew Coffee Will Keep You Hooked All Summer
Cold brew coffee has become the new whiskey. Have it on the rocks like you would a single malt or mix it with something to break the taste like you would a strong-flavored scotch. Whatever you do,... [More]
Whisky-Casked Coffee - 'Whisky Barrel Coffee' Beautifully Combines Booze and Java
SCORE: 2.6
Untested 521 Clicks Pub: May 16, 14
Whisky-Casked Coffee
'Whisky Barrel Coffee' Beautifully Combines Booze and Java
Behold Whisky Barrel Coffee: a unique blend of bourbon and coffee beans that will get your buzz going early in the morning. Though your coffee won’t actually have alcoholic content in it, it... [More]