Traditionally rich flavors get a lighter overhaul for warm weather enjoyment
Implications - Heavier flavors like coffee and milkshakes are associated with comfort, but a growing number of options that rebrand the choices as lighter are augmenting comfort into feasible indulgences. Broadening appeal and market availability, the varieties make guilty pleasures more realistic for weight-conscious consumers looking to cut back on calories.
Trend Themes
1. Light Comfort - Brands are offering lighter indulgences to cater to health-conscious consumers with traditionally rich flavors.
2. Seasonal Flavors - Beverage brands are combining seasonal flavors with traditional drinks to create unique and exciting products.
3. Cold Brew Coffee - Cold brew coffee has become a popular alternative during warm weather months as a refrigerated and refreshing option.
Industry Implications
1. Beverage Industry - The beverage industry can embrace the trend of creating lighter, seasonal and cold brew beverage offerings.
2. Food Industry - The food industry can offer the lighter comfort trend by creating dishes that utilize traditional rich flavors without heavy calories.
3. Packaging Industry - The packaging industry has an opportunity to design effective and attractive packaging for cold brew and seasonal flavored beverages.
