Category
World
Hosted Leisure
Trend cluster
Category
Sensory
Enticement
Hotels turn to immersive installations to lure in travelers.
4.0
Trend score
Trend
What is the Sensory Enticement trend?
Sensory Enticement: With travel offering the chance to explore the unknown, consumers are looking beyond mere practicality and comfort to make travel stays more thrilling. Going beyond mere functionality, hotels are incorporating interactive and immersive elements to combine artistic fascination with methods of sensory engagement. Hypnotic hotel installations reflect a move towards more thought-provoking, and aesthetically engaging methods of consumer engagement.
Trend themes
Themes within the Sensory Enticement trend
Three behaviours holding the trend together01
Sensory Engagement
Hotels are incorporating interactive and immersive elements to combine artistic fascination with methods of sensory engagement.
02
Kinetic Lighting
Kinetic lighting installations are being used to enhance hotels, restaurants, and other establishments.
03
Experiential Dining
Multi-sensory and one-of-a-kind dining experiences have become a popular trend among foodies.
Industry implications
What the Sensory Enticement trend means for industry
Where the trend changes the playbookFor
Hospitality
The hospitality industry can use sensory engagement and kinetic lighting installations to create immersive and visually stimulating environments that attract guests.
For
Restaurants
Restaurants can create one-of-a-kind dining experiences by incorporating multi-sensory elements and unique designs.
For
Technology
Advances in technology have made it possible to create interactive and immersive environments that engage the senses and enhance customer experiences.
Trend signals
Trend signals for Sensory Enticement
Trend score 4.0 out of 10, from popularity 60%, activity 52%, freshness 8%.
Popularity60%
Activity52%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Sensory Enticement trend
5 featured examples from Feb 4, 2013 to Oct 24, 2014CategoryArt & Design
Hi-Tech Interactive Hotels
The ITH Room Xperience by Serrano Brothers is Futuristically Creative
The integration of new technologies presents an opportunity for hotels to differentiate themselves and attract new customers.
CategoryArt & Design
Kinetic Lighting Installations
A Hotel Chandelier is Designed to React to Environmental Data
Kinetic Lighting Installations in hospitality settings for guest entertainment, visual ambiance and an unparalleled experience.
CategoryArt & Design
Decadent Dessert Hotels
The Adelphi Hotels Looks Good Enough to Eat
Opportunity to differentiate from competitors with unique offerings and sustainable design features
CategoryWorld
Camper Approved Lodgings
The 25HOURS Hotel Bikini Berlin Features a Hammock-Filled Lobby Design
Hotels are utilizing design to set themselves apart and appeal to specific markets, creating new opportunities for hospitality businesses.
CategoryLifestyle
Multi-Sensory Dining Experiences
Dining at the Hi-Tech Sublimotion Restaurant Costs a Hefty $2,000
The hospitality industry has the opportunity to disrupt traditional dining experiences with innovative lighting and projection mapping technologies.
