Ideas
Explore the world's #1 largest database of ideas and innovations, with 462,935 inspiring examples.
Trend Reports
Discover why 1,243 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,972 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,243 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,972 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,215 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 462,935 cutting edge ideas.

Female Focused Smartphone Games

The Angry Birds Stella Game is Perfect for Female Audiences

— February 17, 2014 — Tech
The Angry Birds Stella game has a whole new look and feel. Rovio announced that Angry Birds Stella is going to be the new game that is based on the extremely popular Angry Birds app that originally launched for iPhone and Android.

The new game is centred around a whole new set of characters, including the main character Stella. It will be about her and her friends trying to overcome the odds of having to save the world they are placed in. Rovio says this will be the next major brand identity for Angry Birds.

The widely popular game has been directed to space and has even been launched as a racing game. It seems as though Rovio is moving towards more hand-drawn animations like ones we have seen on Ubisoft's new Rayman series. Stella will be launched on multiple mobile devices around September/November. It will include apps, books, toys and animations highlighting the big ideas that Rovio has for the hugely successful franchise.
Trend Themes
1. Female-focused Smartphone Games - More companies can create games specifically designed for the female audience to create a space for female gamers to not feel excluded.
2. Expansion of Established Game Franchises - Game companies can develop new storylines and characters in established franchises to create fresh experiences for players.
3. Multimedia Franchise Launching - Expanding franchises into books, toys, and animations can create new revenue streams and increase brand awareness.
Industry Implications
1. Mobile Gaming Industry - Companies can market games specifically towards women in order to cater to a growing and underserved demographic.
2. Entertainment Industry - Expanding game franchises beyond the digital space can create a wider audience and more profitable business model.
3. Toy Industry - Games that are popular on mobile devices can be leveraged to create toy lines, allowing game developers to diversify revenue streams.
1.7
Score
Popularity
Activity
Freshness