Category
Tech
Desk Systems
Trend cluster
Category
Socialized
Flight
Seeking thrills, travelers turn to in-flight networking apps for entertainment.
3.6
Trend score
Trend
What is the Socialized Flight trend?
Socialized Flight: As consumers turn to travel for a release from the mundane, traditional sources of leisure are getting re-invented to satiate a desire for exploration and excitement. Keeping in tow with a generation immersed in digital technology, in-flight networking apps allow travelers to interact with strangers in a safe, yet intriguing manner. Offering an alternative source of entertainment, socializing apps speak to a desire for more exploratory, yet digitally efficient methods of on-the-go enjoyment.
Trend themes
Themes within the Socialized Flight trend
Three behaviours holding the trend together01
In-Flight Networking Apps
Travellers are now able to connect and network in the sky using apps such as Virgin America's Here on Biz and Jambo.
02
Seat Matching Applications
Finnair's service, allowing passengers to choose seatmates, presents opportunities for airlines to incorporate social media and increase customer convenience.
03
In-Flight Flirting Services
Airline companies can increase airline service and amenities by introducing new and creative ways for passengers to interact with each other.
Industry implications
What the Socialized Flight trend means for industry
Where the trend changes the playbookFor
Airlines
Airlines can innovate in-flight experiences by incorporating new technologies and services to meet passenger desires for entertainment and socializing.
For
Mobile App Development
As the demand for in-flight interaction increases, mobile application developers can create and improve apps that cater to passenger needs and support mobile connectivity.
For
Business Networking
Opportunities to meet like-minded professionals during business travel present opportunities for companies to develop networking services that cater to the needs of travelers.
Trend signals
Trend signals for Socialized Flight
Trend score 3.6 out of 10, from popularity 65%, activity 36%, freshness 8%.
Popularity65%
Activity36%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Socialized Flight trend
6 featured examples from Apr 1, 2013 to Aug 11, 2015CategoryMarketing
In-Flight Flirting Services
Virgin America Makes Canoodling Easier by Joining the Mile-High Club
Disruptive innovation opportunity: Explore innovative ways to enhance the in-flight experience, focusing on socializing and personalized services to attract and retain passengers.
CategorySocial Good
In-Flight Business Classes
You Can Be Mentored at 10,000 Feet in the Delta Innovation Class
Airlines can explore the opportunity to offer in-flight learning programs as a way to differentiate their services and enhance the overall travel experience for business passenger…
CategoryTech
In-Flight Networking Apps
Virgin America's Here on Biz App Connects Travellers in the Sky
Airlines have an opportunity to leverage in-flight networking apps to create unique and engaging experiences for passengers, ultimately enhancing customer satisfaction and loyalty.
CategoryTech
Flirtatious In-Flight Apps
The Wingman App Might Get You Mile-High Certified
Opportunity in the travel industry to create innovative apps that enhance the passenger experience and promote social interactions.
CategoryWorld
Business-Based Travel Apps
The 'Jambo' App Helps Business Travelers Connect While Out of Town
The travel and tourism industry can benefit from the development of social discovery apps that cater to the needs of business travelers.
CategoryTech
Seat Mate-Matching Applications
Finnair Airline Passengers can Choose Their Seat Mates
Airlines could benefit from differentiating themselves by offering personalized customer services.
