Nutritional Nostalgia

Animated fruit packaging allows for more approachable nutritional tactics

Implications - While adhering to a nutritional lifestyle offers a variety of health benefits, keeping to a restricted diet can often make day-to-day living tiresome and bland. Offering visual excitement without compromising nutritional integrity, brands are utilizing illustrations and personified imagery to transform mundane fruit products into designs that are nostalgic of one’s childhood. Blending youthful aesthetics with a desire for health-conscious living, animated fruit packaging reflects a turn toward more entertaining, yet approachable methods of nutritional consumption.
SCORE: 5
Warm Top 4 Examples: 33,712 Total Clicks Jan 14 - May 14
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Consumer Insight Topics: MarketingLifestyleFoodBranding
Fanciful Bottle Branding - MIU Fruit Wine Packaging is Dressed Up for the Young Female Drinker
SCORE: 5.9
Hot 15,461 Clicks Pub: Feb 20, 14
Fanciful Bottle Branding
MIU Fruit Wine Packaging is Dressed Up for the Young Female Drinker
The MIU Fruit Wine packaging was designed to do for the girl what the beer bottle does for the boy. The juicy alcoholic beverages are targeted at female young adults, promoted as products that can... [More]
Dressed Edible Branding - Eroski Juice Packaging Emphasizes the Character Behind the Beverages
SCORE: 4.2
Warm 6,826 Clicks Pub: Mar 7, 14
Dressed Edible Branding
Eroski Juice Packaging Emphasizes the Character Behind the Beverages
When Supperstudio of Spain describes the idea behind Eroski Juice packaging, they talk of the importance of the role played by the feature fruit in each recipe. This idea of the “role”... [More]
Cute Fruity Cans - MIO Carbonated Milkshake Packaging Vividly Divulges its Flavor
SCORE: 5.1
Warm 6,141 Clicks Pub: Jan 22, 14
Cute Fruity Cans
MIO Carbonated Milkshake Packaging Vividly Divulges its Flavor
MIO Carbonated Milkshake packaging certainly gets points for approachability. This fizzy fruity dairy product is intended for a broad consumer base from children to adults, and just about anyone... [More]
Hat-Bearing Branding - Mr. Jam Packaging Features a Whimsical Piece of Headwear on Every Jar
SCORE: 4.2
Mild 5,284 Clicks Pub: Jan 17, 14
Hat-Bearing Branding
Mr. Jam Packaging Features a Whimsical Piece of Headwear on Every Jar
Mr. Jam packaging has literally been dressed up by the design team at Foodwill. The brand identity for the sweet preserves features a series of delightful hat images, with each jam jar bearing the a... [More]