Continued social stress for global equality leads to widespread almsgiving
Implications - The now infamous 'one-for-one' retail style, as brought to prominence by TOMS shoes, is experiencing a surge that further embeds it as a mainstay charitable business model. Expanding into all areas of the market, the concept of charitable exchange commerce has garnered the attention of consumers for being an effectively convenient form of philanthropy; instead of making consorted efforts to give back, consumers would prefer to have the legwork done for them. As the guilt associated with traditional product consumption increases from their peers, consumers scramble to meet stringent preferences for a philanthropic lifestyle, aligning themselves with brands affiliated with social and environmental good.
Trend Themes
1. Continued One-for-one Model - The one-for-one business model continues to influence charitable exchange commerce by allowing consumers to make consorted charitable efforts that effectively give back to those in need.
2. Sustainability and Social Good - There is an increasing demand from consumers for sustainable and socially responsible products that minimise environmental impact, and support social and environmental good in their manufacture, distribution, and sale.
3. DIY Social Enterprises - Social enterprises are empowering impoverished communities by providing them with the resources and skills to produce their own sustainable products to aid their livelihood, in place of relying on foreign aid.
Industry Implications
1. Fashion - Fashion retailers are increasingly integrating social and environmental responsibility into their operations and sales practices in response to growing demand from conscious consumers.
2. Food and Agriculture - There is an increasing trend among companies to minimise food waste, and to aid the food security of impoverished communities through sustainable and ethical agriculture, and provide access to nutritious food.
3. Retail - Retailers are embracing corporate social responsibility, and partnering with social enterprises and NGOs to support charitable causes and support impoverished communities.
8 Featured, 68 Examples:
372,704 Total Clicks
Date Range:
May 13 — Jul 14
Trending:
Warm
Consumer Insight Topics:
