One-for-One Evolved

Continued social stress for global equality leads to widespread almsgiving

Implications - The now infamous 'one-for-one' retail style, as brought to prominence by TOMS shoes, is experiencing a surge that further embeds it as a mainstay charitable business model. Expanding into all areas of the market, the concept of charitable exchange commerce has garnered the attention of consumers for being an effectively convenient form of philanthropy; instead of making consorted efforts to give back, consumers would prefer to have the legwork done for them. As the guilt associated with traditional product consumption increases from their peers, consumers scramble to meet stringent preferences for a philanthropic lifestyle, aligning themselves with brands affiliated with social and environmental good.
SCORE: 5.2
Warm Top 6 Examples: 13,719 Total Clicks May 13 - Jul 14
Popularity
Activity
Freshness
DEMOGRAPHICS
Conscientious Coffee Beans - TOMS Coffee and Cafes Provide Weekly Water Supplies to Remote Areas
SCORE: 5.7
Warm 3,186 Clicks Pub: Mar 13, 14
Conscientious Coffee Beans
TOMS Coffee and Cafes Provide Weekly Water Supplies to Remote Areas
First shoes, then sunglasses and now, TOMS is expanding into new territory with TOMS Coffee. Just like its previous products, The Toms Roasting Co. follows its one for one mission, providing one... [More]
One-for-One Toothbrush Brands - Smiles for the People Delivers Oral Health Supplies to Those in Need
SCORE: 5.9
Warm 4,474 Clicks Pub: Feb 5, 14
One-for-One Toothbrush Brands
Smiles for the People Delivers Oral Health Supplies to Those in Need
It’s something that’s easily taken for granted, but toothbrushes are a modern advancement that have significantly increased the quality of health for the human species, which is... [More]
Charitable Commuter Satchels - Oak Lifestyle Messenger Bags Provide to Those in Need
SCORE: 5.1
Mild 1,403 Clicks Pub: Feb 5, 14
Charitable Commuter Satchels
Oak Lifestyle Messenger Bags Provide to Those in Need
In a market that’s saturated with products that do little for the social good, Oak Lifestyle Messenger Bags offer an easy way to give back in fashionable style. A fully functioning satchel that&... [More]
Empowering Sustainable Shoe Kits - The KLEM Project Aims to Provide Every Malawian With Footwear
SCORE: 5.3
Mild 1,084 Clicks Pub: Jul 3, 14
Empowering Sustainable Shoe Kits
The KLEM Project Aims to Provide Every Malawian With Footwear
While TOMS shoes might be working on a one-for-one model when it comes to socially conscious footwear, the KLEM Project is empowering people in impoverished communities by helping them making their... [More]
Fresh Produce Papers - Fenugreen Keeps Fruits and Vegetables from Spoiling
SCORE: 4.4
Mild 2,297 Clicks Pub: May 17, 13
Fresh Produce Papers
Fenugreen Keeps Fruits and Vegetables from Spoiling
Based in Harvard Square, Massachusetts, Fenugreen is a social enterprise that has created an innovation that attempts to keep fruits and vegetables from spoiling thereby minimizing food waste.... [More]
One-for-One Hosiery Brands - Bombas Socks Help Give Customers and Those in Need Quality Garments
SCORE: 3.8
Mild 1,275 Clicks Pub: Jul 25, 13
One-for-One Hosiery Brands
Bombas Socks Help Give Customers and Those in Need Quality Garments
Foot health is something that isn’t talked about too much in the mainstream media, but it’s a leading problem for those here in the west as well as in developing nations and Bombas Socks... [More]