Incentivized Convenience

Instant mobile bookings seek to persuade consumer loyalty

Implications - While loyalty programs often utilize material rewards as enticement, consumers who are tight on time are looking for more than mere tangible goods for persuasion. Seeking to make travel planning more pragmatic, consumers are turning to mobile devices and online apps to make bookings more technologically proficient. This reflects a desire for more practical, yet equally substantial methods of creating consumer loyalty.
SCORE: 3.9
Mild Top 4 Examples: 3,274 Total Clicks Mar 14 - Mar 15
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Consumer Insight Topics: WorldMarketingHip HotelsInteractive
Reversed Travel-Booking Platforms - iTravey Brings the Best Travel Deals to Your Fingertips
SCORE: 5
Mild 1,247 Clicks Pub: Mar 8, 14
Reversed Travel-Booking Platforms
iTravey Brings the Best Travel Deals to Your Fingertips
iTravey is a travel platform that reverses the travel-booking process as we know it. With iTravey, you longer have to search the Internet looking for the best deals—iTravey brings custom-made... [More]
Hotel-Booking Eyeglass Apps - Starwood Hotels & Resorts' Google Glass App Makes Bookings in a Blink
SCORE: 3.7
Mild 640 Clicks Pub: May 7, 14
Hotel-Booking Eyeglass Apps
Starwood Hotels & Resorts' Google Glass App Makes Bookings in a Blink
Earlier this year, Starwood Hotels & Resorts announced that it would be introducing an app that serves as a room key and now, it’s continuing to push the envelope with a Google Glass app.... [More]
Flight Finding Marketplaces - Flightfox's Expert Service Guarantees You the Best Cheap Flights
SCORE: 2.9
Untested 326 Clicks Pub: Mar 25, 15
Flight Finding Marketplaces
Flightfox's Expert Service Guarantees You the Best Cheap Flights
Flightfox, which is described as a marketplace of flight experts, guarantees you the best cheap flights. Customers work with a flight expert to do this. You simple describe your trip, including dates,... [More]
Boutique Hotel Loyalty Programs - Stash Hotel Rewards Hooks Travelers Up with Independent Hotels
SCORE: 2.7
Untested 1,061 Clicks Pub: Apr 26, 14
Boutique Hotel Loyalty Programs
Stash Hotel Rewards Hooks Travelers Up with Independent Hotels
The Stash Hotel Rewards program helps to hook travelers up with independently owned hotels through discounted prices. Unlike large hotel chains, the Stash Hotel Rewards program gives travelers the... [More]