Exposed Organic

Seeking sincerity, consumers turn to open packaging designs to determine freshness

Implications - As consumers grow more health-conscious and subsequently less trusting of store-bought goods, a desire for authenticity prompts buyers to look beyond aesthetics for nutritional verification. Offering an effective method of gauging both freshness and organic sincerity, exposed packaging allows consumers to touch, feel and inspect the products they seek to consume. This speaks to a desire for nutritional transparency that provides a more tangible method of assurance.
SCORE: 6.7
This Year and Warm Top 6 Examples: 24,497 Total Clicks Apr 14 - Jun 16
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Freshness
DEMOGRAPHICS
Consumer Insight Topics: MarketingLifestyleFoodBranding
Self-Watering Packaging Designs - Duncan Anderson Designs a Package to keep Herbs Fresh
SCORE: 6.6
V. Hot 12,147 Clicks Pub: May 14, 14
Self-Watering Packaging Designs
Duncan Anderson Designs a Package to keep Herbs Fresh
Duncan Anderson has put together an ingenious method for keeping herbs fresh even after taking them out of the store. His design uses a cardboard base that’s filled with a plastic bag and... [More]
See-Through Seafood Packaging - Tou Prevezanou Frozen Cooked Seafood is Ready to Use in Recipes
SCORE: 8.1
This Year and V. Hot 2,883 Clicks Pub: May 25, 16
See-Through Seafood Packaging
Tou Prevezanou Frozen Cooked Seafood is Ready to Use in Recipes
Traditionally fresh ingredients are more and more becoming prepackaged like the Tou Prevezanou frozen cooked seafood that focus on being ideal for incorporating into recipes. The packaging for Tou... [More]
Transparent Sustainability Branding - This Company Clearly Defines its Sustainable Policies
SCORE: 7.3
This Year and Warm 1,099 Clicks Pub: Jun 18, 16
Transparent Sustainability Branding
This Company Clearly Defines its Sustainable Policies
As consumers become more aware and critical of marketing techniques, brands such as Cleaver’s are embracing sustainability branding and proving that honestly can often be the best marking route.... [More]
Playful Superfood Packs - Love Beets Rolls Out a New Packaging Concept
SCORE: 4.5
Warm 3,809 Clicks Pub: Jan 21, 15
Playful Superfood Packs
Love Beets Rolls Out a New Packaging Concept
Love Beets is a range of organic, ready-to-eat beets. In an effort to challenge stereotypes about the natural superfood, as well attract younger consumers, the company has undergone a complete brand... [More]
Ultra-Fresh Pistachio Branding - Pistachio Provenance Boasts Vibrant Packaging That Oozes Freshness
SCORE: 4
This Year and Mild 1,066 Clicks Pub: Feb 23, 16
Ultra-Fresh Pistachio Branding
Pistachio Provenance Boasts Vibrant Packaging That Oozes Freshness
This innovative example of pistachio branding includes a clever packaging system that will hold the shells after use. Designed by agency Kingdom & Sparrow, the branding and packaging scheme... [More]
Literal Hand-Picked Packaging - Fresh Picked Certified Organic by Allysha Bendik is Sustainable
SCORE: 4.2
Mild 3,493 Clicks Pub: Apr 17, 14
Literal Hand-Picked Packaging
Fresh Picked Certified Organic by Allysha Bendik is Sustainable
Fresh Picked Certified Organic products are handpicked, so to show this Allysha Bendik decided to represent this concept in the most apparent way possible. For the packaging that holds together... [More]